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Search returned: 316 document(s).
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Report: AI in Advertising Market Set to Grow to $14.1 Billion This Year
Marketing News July 6, 2026The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.
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Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.
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How Georgia-Pacific Built an In-House Media Advantage
Event Recaps June 23, 2026At the 2026 ANA In-House Agency Conference, Georgia-Pacific’s Javier Bustillos explained how the company built an in-house media capability that improved transparency, agility, efficiency, and business performance.
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New WPP Forecast: Global Ad Revenue to Grow to $1.3 Trillion
Marketing News June 17, 2026Global ad revenue is on pace to hit $1.3 trillion in 2026, according to a new WPP Media forecast — its highest share of GDP since 1999. Artificial intelligence (AI) investment and Asia-based advertiser expansion may be reshaping where and how growth is distributed across channels.
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Building Efficient Reach: Solving the 'Glass Jar Problem' in TV and CTV
Event Recaps June 15, 2026At the 2026 ANA Media Conference, Simulmedia's Jonathan Steuer introduced the "Glass Jar Problem" to explain why modern media strategies often fail to maximize reach. By breaking inventory into "rocks," "pebbles," and "sand," Steuer demonstrated how over-reliance on either tentpole programming or targeted CTV creates inefficiencies — and how a balanced mix anchored in underpriced linear inventory delivers more effective reach.
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Study: Experiential Marketing Attracts Growing Investment
Marketing News June 11, 2026Global spending on experiential marketing reached $138.94 billion in 2025, an 8.3 percent increase, as brands chase undivided consumer attention in live settings. Major events like the Winter Olympics and FIFA World Cup could push growth to 10.3 percent in 2026.
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Marketers Deconstruct Their Technology Stack
Trends and Technology June 8, 2026Agentic artificial intelligence is forcing marketers to dismantle long-held assumptions about how their technology stacks work. Brands like HubSpot, Asana, and Adobe are redesigning workflows in real time — and the organizational stakes could not be higher.
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New ANA Report: Widening Gap in Programmatic Advertising Spending
Marketing News June 2, 2026A widening 21.9-point gap now separates top and lower programmatic performers, with higher-performing advertisers converting 54 percent of spending into qualified impressions. The ANA's Q1 2026 "Programmatic Transparency Benchmark" suggests quality governance — not cost — may be the defining factor in programmatic efficiency.
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Programmatic Media: Resources
ASK Answers June 1, 2026What are some trends and best practices in programmatic media buying?
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Media Transparency: How Far Have We Come?
Research Reports June 1, 2026Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within the past two years.
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Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings
Research Reports June 1, 2026The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.
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Programmatic Signals to Strengthen Your 2026 Strategy
Webinar Rewinds May 26, 2026This webinar previews the most important trends emerging from the first quarter of 2026 as highlighted in the Q1 2026 ANA Programmatic Transparency Benchmark. Speakers examined how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.
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Warner Bros. Discovery Introduces Cross-Platform Solutions for Advertisers
Marketing News May 14, 2026Warner Bros. Discovery launches Unbreakable, a cross-platform ad suite bridging linear, digital, and social media.
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Media Briefing Best Practices and Guidelines
Research Reports May 7, 2026Media teams today are being asked to do more than ever all while often starting from media briefs that leave too much open to interpretation. This report outlines and provides practical guidance on the core elements that should be included in every media brief, highlighting areas such as KPIs, audience definition, timing, budget, and non-negotiables.
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Why Retail Media Is the Future of All Media
Event Recaps April 30, 2026Andrew Lipsman argues retail media is becoming the future of all media, reshaping how brands think about reach, effectiveness, and growth. His 2026 ANA Media Conference session shows how closed-loop data, incrementality, and in-store display could redefine media strategy.
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How Nissan Revamped Its Media Strategy to Drive Business Results
Event Recaps April 30, 2026Nissan rewrites its media strategy after efficient buys stop translating into sales, cutting spend while improving performance. CMO Allyson Witherspoon explains how AI, data ownership, and algorithm-aware planning are reshaping automotive media effectiveness.
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These Five Tectonic Shifts in Society Will Drastically Change How Business Works
Event Recaps April 30, 2026We are no longer in transformational times. We are in tectonic times. Rishad Tobaccowala shared the five tectonic shifts we are all going through, how the mediascape is being ruptured, and how marketing is being reshaped. Most importantly, Rishad shared how we can all thrive and lead today.
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IAS Rolls Out 'IAS Total TV'
Marketing News April 28, 2026Integral Ad Science (IAS) launches IAS Total TV as connected TV viewing overtakes linear, offering show-level transparency across major streaming platforms. The suite combines media quality, supply-path data, and outcomes, signaling how advertisers may rethink verification and accountability in streaming TV.
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How Are Marketers Handling Principal Media Buying?
ASK Answers April 23, 2026Principal media buying is expanding rapidly, but weak governance and AI‑driven automation risks are eroding trust. This article outlines why transparency, shared visibility, and formal governance are now mission‑critical for marketers navigating principal media at scale.
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You Need to Know These Engagement Signals in Media | On Scope
Podcast Clips April 21, 2026Infolinks CEO Bob Regular explains which media engagement signals truly matter — and which create noise — helping marketers better evaluate ad placements and optimize programmatic media strategies.
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