How Nissan Revamped Its Media Strategy to Drive Business Results
Despite a record of success, Nissan overhauled its media strategy to adjust to new behaviors and technological advancements in the marketplace
Nissan rewrites its media strategy after efficient buys stop translating into sales, cutting spend while improving performance. CMO Allyson Witherspoon explains how AI, data ownership, and algorithm-aware planning are reshaping automotive media effectiveness.
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