Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient
Joshua Palau explained how Pfizer's in-house media model delivers greater accountability, integration, and urgency by aligning media directly with patient outcomes
At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.