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AI Synthetic Performers in Advertising: Emerging State Requirements and Ethical Considerations
Leading Edge July 21, 2026New state laws are forcing advertisers to disclose when generative AI creates synthetic performers, and California may soon follow New York's lead. Marketers who act now on transparency could reduce compliance risk and build consumer trust before regulation tightens further.
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The Global Data Landscape: EU Privacy, DPF, and Key Watchouts for Marketers
Webinar Rewinds July 11, 2026Get a practical “lay of the land” on international data privacy and ethics in this webinar. It covered the latest developments in the EU-U.S. Data Privacy Framework (DPF), with a focus on what marketers need to know right now.
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How DoorDash Uses 'Policy Marketing' to Grow Its Brand
Event Recaps July 9, 2026DoorDash is turning policy engagement into a brand-building discipline — and the results are measurable. A 28-point lift in issue support and a 9-point gain in brand favorability suggest that marketers willing to engage on policy could unlock growth others are leaving behind.
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When Empathy Converts: A Smarter Model for Nonprofit Marketing
Leading Edge July 8, 2026A stigma-first creative strategy helps TBC's awareness campaign for the Obesity Association reach 45 million impressions and drive 300,000 site visits. The results may reframe how agencies approach nonprofit marketing — and what disciplined, empathy-led work can achieve.
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Carla Ibarra of NRG Energy on the Importance of Connecting Brand Purpose with Audience Needs
Pulse July 2, 2026Carla Ibarra, senior director of change management communications at NRG Energy, shares what the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury is looking for. Her insights into cultural authenticity, AI risk, and measurable impact could reshape how teams approach award submissions.
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Marketing to the LGBTQ+ Community
ASK Answers June 4, 2026LGBTQ+ consumers represent an estimated $1.4 trillion in spending power, yet 63 percent say they feel misrepresented in media. New research and brand examples reveal what authentic, year-round inclusion may require from marketers.
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Can the U.S. 250th Anniversary Be More Than a Moment in Time for Brands?
Trends and Technology June 1, 2026Ancestry, Colgate-Palmolive, and The Hartford are using the U.S. semiquincentennial not as a one-time stunt but as a springboard for long-term brand strategy. How brands tie heritage to future relevance may determine which ones earn lasting consumer loyalty.
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How Are Brands Ensuring Diversity Among Their Suppliers and Partners?
ASK Answers May 27, 2026How are brands ensuring diversity among their suppliers and partners?
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Marketing to Women
ASK Answers May 22, 2026How can my brand effectively target and reach women with my marketing efforts?
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Why 'Made in USA' Claims Deserve Close Attention
Leading Edge May 20, 2026FTC enforcement of "Made in USA" claims is intensifying as consumer trust and regulatory scrutiny converge. Marketers are reexamining origin claims, substantiation, and internal review processes to ensure advertising remains truthful, accurate, and not misleading.
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AI and Accountability: Turning Risk into Your Reputation
Event Recaps May 10, 2026AI is accelerating everything, from the speed of decisions to the risk of getting them wrong. This session provided the critical public insights and strategic frameworks needed to navigate this complex terrain.
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How Children's Miracle Network Is Using Creator Marketing to Expand Awareness and Impact
Event Recaps May 4, 2026During a session at the 2026 ANA Creator Marketing Conference, Hayley Virta outlined Children's Miracle Network's brand evolution and creator marketing strategy, inviting participants into a first-ever Hackathon for Good designed to increase awareness, consideration, and fundraising impact.
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How Brands Can Reduce Waste and Build More Effective Influencer Programs
Event Recaps May 2, 2026At the 2026 ANA Creator Marketing Conference, leaders from the ANA Influencer Marketing Working Group shared early findings from an invite-only, client-side initiative focused on eliminating waste in influencer marketing. The session examined where inefficiencies occur across influencer selection, vetting, agency models, briefing, governance, media activation, and measurement — and offered practical steps brands can take to optimize investment.
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Marketing to Moms
ASK Answers April 30, 2026Despite controlling most household purchasing decisions, moms still feel misrepresented in advertising. Research from SeeHer, BabyCenter, and ANA case studies shows brands that prioritize realism, emotional support, and cultural insight may earn trust, engagement, and sales.
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This Is Where Brands Go Wrong Playing in Culture | On Scope
Podcast Clips April 27, 2026Dr. Marcus Collins explains where brands go wrong when trying to play in culture, and why misunderstanding culture leads to relevance missteps. In this On Scope podcast clip, he shares practical guidance for marketers aiming to build more authentic, effective brand strategies.
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Dr. Marcus Collins: Why Culture, Not Products, Moves People
Event Recaps April 26, 2026Dr. Marcus Collins explains why culture, not product features, drives behavior — and how brands that lead with meaning, ideology, and community outperform those chasing trends.
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Three Ways Your Brand Can Win Big With Consumers During the Semiquincentennial
POVs April 24, 2026As America marks its semiquincentennial, marketers face a rare moment to move beyond patriotic promotion. This POV outlines three ways brands can build trust, demonstrate values, and create lasting relevance with consumers during 250th anniversary celebrations.
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What Beyoncé Can Teach You About Marketing, with Dr. Marcus Collins
On Scope April 23, 2026Dr. Marcus Collins joins the On Scope podcast to explain why brands misread culture, how purpose drives relevance, what marketers can learn from cultural leaders, and what he himself learned leading Beyoncé's digital marketing strategy.
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Vanguard's Approach to Trust and Cultural Relevance Among Black Investors
Event Recaps April 16, 2026How Vanguard used inclusive, trust-led marketing to engage affluent Black investors — reframing money conversations to drive participation, brand relevance, and long-term wealth building.
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Online Customer Reviews: The Good, the Bad, and the Ugly
Leading Edge April 15, 2026Online customer reviews build trust but pose growing ethical and legal risks. This ethics alert outlines best practices, FTC rules, and ANA guidance to help marketers manage reviews responsibly.
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