How DoorDash Uses 'Policy Marketing' to Grow Its Brand
Though it might feel counterintuitive, DoorDash's Ryan Fitzpatrick contends that marketing around political issues is a powerful way to drive brand relevance and growth
DoorDash is turning policy engagement into a brand-building discipline — and the results are measurable. A 28-point lift in issue support and a 9-point gain in brand favorability suggest that marketers willing to engage on policy could unlock growth others are leaving behind.
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