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New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity
Marketing News July 7, 2026Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.
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Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar
Marketing News July 1, 2026Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.
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Bill Proposes Federal Agency to Focus on AI
Marketing News June 26, 2026A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.
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National Basketball Players Association Rolls Out NIL Platform
Marketing News June 23, 2026The National Basketball Players Association launches PLYRS UNTD, a collective NIL venture giving more than 500 NBA players direct stakes in licensing, content, and brand partnerships. The move signals a broader shift in how athletes are claiming ownership — and what that could mean for sports marketers.
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Coach Looks to Redefine Luxury for Gen Z with New Brand Platform
Marketing News June 18, 2026Coach launches &Coach, a new brand platform repositioning luxury products as tools for self-expression rather than status symbols. The move targets gen Z, a generation that may reshape how brands build cultural relevance through co-creation and social media.
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Electronic Arts Launches EA Advertising
Marketing News June 15, 2026Electronic Arts (EA) launches EA Advertising, a platform embedding brands directly into gameplay through real-time placements and live experiences. The move could reshape how marketers reach gaming audiences at scale.
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New Indeed Campaign Sets Out to Prove 'Jobs Need People'
Marketing News June 4, 2026Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.
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Hyundai Motor Debuts Global Campaign for FIFA World Cup 2026
Marketing News June 1, 2026Hyundai Motor launches "Next Starts Now," a global FIFA World Cup 2026 campaign pairing young soccer players with Boston Dynamics' Atlas robot. The campaign blends human ambition with robotics to extend Hyundai's 27-year FIFA partnership.
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Marketing News Quiz for May 22, 2026
Marketing News Quiz May 22, 2026In this week's marketing news quiz: Pringles collaborates with a beer brand for a new chip flavor, Oscar Mayer preps for the second year of the Wienie 500, Google updates its search engine, and more.
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Oscar Mayer Revs up for the Second Year of the Wienie 500
Marketing News May 20, 2026Oscar Mayer is bringing all six Wienermobiles back to Indianapolis Motor Speedway for the second Wienie 500 on May 22, racing alongside the Indy 500 weekend.
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Pringles and Miller Lite Team up to Introduce a New Flavor Ahead of Grilling Season
Marketing News May 18, 2026Pringles and Miller Lite are expanding their co-branded snack line with two new limited-edition flavors timed to grilling season. The collaboration could signal a growing appetite among CPG brands for seasonal, flavor-forward partnerships that extend reach across categories.
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Marketing News Quiz for May 15, 2026
Marketing News Quiz May 15, 2026In this week's marketing news quiz: A report from Gartner on how CMOs are spending their dollars, Kraft Heinz celebrates America's 250th anniversary, Warner Bros. Discovery launches a cross-platform ad suite, and more.
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Dove Men+Care Kicks off New Campaign for FIFA World Cup
Marketing News May 11, 2026Dove Men+Care launches a FIFA World Cup 2026 campaign built around a global soccer anthem and fan rituals. The Unilever brand's sponsorship strategy, creator partnerships, and city activations signals how marketers are linking sports passion to everyday care.
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Marketing News Quiz for May 8, 2026
Marketing News Quiz May 8, 2026In this week's marketing news quiz: An ad campaign from Claire's that celebrates girlhood, DoorDash toasts to Mother's Day, LinkedIn debuts a new program for B2B brands, and more.
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What Are the Latest Marketing Trends in the Retail Industry?
ASK Answers May 7, 2026Retail marketing is entering a new era shaped by AI, omnichannel experiences, and retail media networks, according to PwC, Deloitte, and ANA research. These trends show how retailers are balancing in-store innovation, first-party data, and margin pressure while rethinking marketing models.
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Van Leeuwen and Rula Team up for New Partnership
Marketing News May 6, 2026Van Leeuwen and Rula partner on "Therapy in a Cup," blending ice cream with access to free therapy during Mental Health Awareness Month. The collaboration highlights how brands are experimenting with mental health messaging, experiential marketing, and low-friction entry points to care.
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DoorDash Brings the Mom Group Chat to Life for Mother's Day
Marketing News May 5, 2026DoorDash brings the 'mom group chat' to life with a Mother's Day campaign blending memes, retail deals, and dining perks. The effort highlights the modern "mom village" and shows how cultural humor and utility can shape seasonal brand marketing.
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Marketing News Quiz for April 24, 2026
Marketing News Quiz April 24, 2026In this week's marketing news quiz: Adobe introduces a new tool, IAB research finds that digital ad revenue reached a record high in 2025, FIFA World Cup drives media inflation, and more.
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Heinz Helps Kick off the NFL Draft by Honoring 'Mr. 57'
Marketing News April 22, 2026Heinz is spotlighting the 57th pick in the NFL Draft with its new "Mr. 57" campaign, marking its debut as the league's official condiment partner and tying the brand's iconic number to a high-visibility sports marketing moment.
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Archer Taps Into the Force of 'Star Wars' for New Ad Campaign
Marketing News April 14, 2026Archer Meat Snacks on Tuesday launched its first entertainment tie-in with Disney's Star Wars, rolling out co-branded packaging, media, and promotions ahead of The Mandalorian and Grogu's May theatrical debut.
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