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Rethinking Growth for Retail Media
CMO Content July 8, 2026DoorDash is a child of the mobile revolution, and the AI revolution will create the same kind of opportunity for those willing to move toward it. During the Global CMO Growth Council Leadership Summit in Cannes, on June 24, 2026, Tim Castree and Toby Espinosa grounded their discussion in insights gained through DoorDash's engagement platform data.
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RECAP: Global CMO Growth Council Leadership Forum from Cannes, 2026
CMO Content June 30, 2026The Global CMO Growth Council convened one of its most consequential forums to date — bringing together someof the world's leading CMOs withleadership from the ANA, 4A's, and IAB. The forum covered Growth Council progress across its core working teams, as well as focusing on critical growth areas including Commerce Media, Marketing Talent, and AI Leadership.
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ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies
Pulse June 29, 2026Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
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Inside Lenovo's Shift from Cost Savings to Strategic Power
Event Recaps June 25, 2026Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.
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How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House
Event Recaps June 25, 2026Taylor Morrison CMO Stephanie McCarty turned a two-person marketing team into a full in-house agency over seven years. Her approach may redefine how home builders and marketers of all kinds think about brand as a business asset.
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An ANA In-House Award Winner Explains How Culture Is What Drives Stellar Creative
Event Recaps June 25, 2026Bruce Bildsten, who led Best Buy's in-house agency to ANA In-House Agency of the Year honors, argues that culture — not tools or process — drives breakthrough creative work. His framework for recruiting talent, protecting craft, and building inspiration rituals may reshape how in-house leaders think about their role.
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Building Creative Culture From Nothing — and What Happens When the Plug Gets Pulled
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
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From Cost Center to Value Creator: Scaling a Modern In-House Agency
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, Jared Martin, VP of creative and video at Fiserv, shared a practical framework for transforming in-house creative teams into value-driving organizations. By leading like entrepreneurs, measuring cost avoidance, and scaling through cross-training, internal agencies can shift from order-takers to strategic business partners.
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How In-House Agencies Can Use Language and Process to Show Their Value Within the Industry
Event Recaps June 23, 2026In-house agencies control an estimated $60 billion in annual spend, yet their reputations may not reflect that scale. Gully Flowers of Also Known As argues that adopting stronger language and operational systems could close the gap between what in-house teams produce and the credit they receive.
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When Talent Is Everywhere, Hire for Hunger
Leading Edge June 22, 2026As layoffs reshape the talent market, marketing leaders face a new challenge: identifying hungry, high-impact hires. This essay argues that drive, curiosity, and initiative matter more than credentials in a crowded field.
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Shifting Procurement's View of Marketing From 'Cost Center' to 'Business Investment'
Event Recaps June 16, 2026Google's David Kaul challenges procurement and finance leaders to stop treating marketing as a cost center and start measuring it as a growth engine. His framework — spanning AI maturity, time horizon, and capital allocation — could reshape how organizations evaluate marketing's return.
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The Confident B2B Marketer 2026
Research Reports June 15, 2026A Confident Marketer is a senior B2B marketing leader who is confident in their ability to measure marketing's impact on financial performance. In 2025, 39 percent of senior B2B marketers qualified. In 2026, 59 percent do. Learn about 12 behaviors that consistently separate Confident Marketers from their less confident peers.
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AI Transformation Is No Longer a Technology Challenge — It Is a Leadership Challenge
Leading Edge June 3, 2026More than half of ANA members say the pace of AI change feels overwhelming, yet 83.5 percent remain curious. The Hands-On AI Tool Sandbox Series shows how marketers could evaluate AI tools for real workflows, relevance, and long-term fit.
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May Hands-On AI Tool Sandbox Series — Jasper AI
Knowledge Partners May 29, 2026Reserved exclusively for ANA members, this intimate training is designed to give marketers a rare opportunity to go deep with one of the most talked-about AI tools in the industry.
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From Operations to Strategy: Elevating Marketing Ops as a C-Suite Partner
Webinar Rewinds May 21, 2026In this webinar, Jennifer Greenwood, vice president of marketing operations at HUB International, shared how she transformed marketing operations into a strategic partner to the CMO and senior leadership.
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Enterprise Growth Architecture 2.0: Beyond Marketing
CMO Content May 20, 2026Based on 500+ interviews and thousands of investor calls, this report makes the case that CMO skills — understanding people, building trust, reading organizational context — are exactly what businesses need to drive growth now. Produced in collaboration with Growth Council contributor - the Institute for Real Growth (IRG).
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AI Agentic Series: How to Grow and Manage Your Agentic Team
Knowledge Partners May 20, 2026In this session, Qualcomm's Jeremy Krall shared a phased, practical playbook for rolling out AI agents at enterprise scale, including where most programs break down, how to build organizational endurance, and why the teams that move fastest aren't always the ones that finish first.
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ANA CMO MarTech Mastery Series: Building High-Performing Teams and Culture
Knowledge Partners May 19, 2026Marketing technology performance is ultimately a people and culture challenge. Even the most advanced MarTech stack will underdeliver without the right support. This MarTech Mastery Workshop focuses on how CMOs and MarTech leaders can build and lead high-performing teams and a winning culture capable of thriving amid constant change.
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Meet Amplify: Bringing ANA’s Top Marketing Experts and Insights Directly to Your Team
Webinar Rewinds May 15, 2026In this webinar, learn about Amplify, the ANA’s new member benefit designed to bring our industry expertise straight to your organization through live, no-cost, interactive sessions built around your team’s needs.
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Bonus Episode: Why Personal Branding Is Your Company's Secret Weapon, with LinkedIn's Alex Josephson
On Scope May 14, 2026Alex Josephson, VP of BrandWorks at LinkedIn, joins the On Scope podcast to discuss the rise of the professional influencer and the power of personal branding. The shift toward authentic executive visibility and human content, created by employees, could change how brands build trust and spur consumers to make decisions.
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