Building Creative Culture From Nothing — and What Happens When the Plug Gets Pulled
Todd Miller shared what it truly takes to build an award-winning in-house agency, plus the hard lessons when ever great work and strong culture aren't enough
At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
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