Inside Lenovo's Shift from Cost Savings to Strategic Power
Quinn O'Brien discussed how in-house agencies can protect their value by taking on the work CEOs care about most
Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.
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