How In-House Agencies Can Use Language and Process to Show Their Value Within the Industry
Sully Flowers, co-founder of Also Known As, argues that in-house agencies are already doing fantastic work. Now they need to adopt language and processes to ensure they're getting the credit for that work
In-house agencies control an estimated $60 billion in annual spend, yet their reputations may not reflect that scale. Gully Flowers of Also Known As argues that adopting stronger language and operational systems could close the gap between what in-house teams produce and the credit they receive.
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