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  • New Febreze Ad Campaign Turns Soccer's Odor Problem into a Marketing Opportunity

     Marketing News   July 7, 2026  

    Febreze launches "Can't Wash This," targeting soccer's odor problem as Major League Soccer eyes 47 million new fans from the FIFA World Cup 2026. The Procter & Gamble brand's partnership with Trevor Noah and four MLS clubs could reframe how consumer brands tap into surging U.S. soccer culture.

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  • Rethinking Trust, Attention, and Outcomes in Local Marketing

     Leading Edge   July 3, 2026  

    A YMCA of Metropolitan Dallas campaign on premium connected TV delivered a 300 percent return on ad spend, raising questions about how context shapes consumer trust and action. The results may signal a broader shift in how local marketers evaluate streaming as a performance channel.

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  • Dove Partners with 'Legally Blonde' Prequel Series to Celebrate Pink Beauty Bar

     Marketing News   July 1, 2026  

    Dove is partnering with the Prime Video series "Elle," the "Legally Blonde" prequel, to weave its Pink Beauty Bar into the show's 1990s storyline. The deal — spanning in-show integrations, creator collaborations, and a live experience — reflects a growing trend of brands embedding into TV narratives.

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  • Reddit Debuts New Campaign Celebrating Human Connection

     Marketing News   June 29, 2026  

    Reddit launches "People Are The Best," a new campaign celebrating authentic human conversation amid the rise of artificial intelligence and chatbots. The campaign, developed by Mischief, may signal a broader industry shift toward brands championing real connection over digital noise.

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  • Marketers Learn to Navigate a Rapidly Changing Digital Terrain

     Trends and Technology   June 29, 2026  

    Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.

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  • Omnicom Media and Disney Advertising Launch CTV Advertising Solution

     Marketing News   June 24, 2026  

    Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.

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  • How Saatva Used Math to Settle the Brand Versus Performance Marketing Debate

     Event Recaps   June 18, 2026  

    Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

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  • Fox Bets Big on Streaming With $22 Billion Roku Deal

     Marketing News   June 16, 2026  

    Fox Corp. agrees to acquire Roku in a $22 billion deal, combining live sports rights with a connected TV platform reaching more than 100 million households. The merger could reshape streaming's competitive landscape — and raise questions about whether content-platform deals deliver for shareholders.

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  • From Dull to Distinctive: What Every Marketer Can Learn from the Categories That Get Emotion Right

     Knowledge Partners   June 2, 2026  

    More than 50 percent of ads generate zero emotional response, and System1's new research reveals which categories get feeling right — and why. The findings could reshape how B2B and B2C marketers approach creative strategy.

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  • Etsy's New Ad Campaign Celebrates 'Being Human'

     Marketing News   May 27, 2026  

    Etsy launches "Celebrate Being Human," a new brand campaign spotlighting life's most meaningful moments as automation and artificial intelligence reshape daily life.

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  • Why Advertising During the FIFA World Cup Could Be a Net-Net for Brands

     Trends and Technology   May 25, 2026  

    The FIFA World Cup 2026 is drawing brands like The Coca-Cola Co. and The Home Depot into expansive, full-funnel campaigns targeting a projected global audience of 6 billion. With soccer's U.S. popularity rising, the tournament signals the ways marketers approach multicultural and long-term fan engagement.

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  • How Can B2B Marketers Develop a More Effective Data Strategy?

     B2B   May 18, 2026  

    The rise in search investments comes as B2B buyers increasingly discover and evaluate content without engaging sales reps until late in the process. In such an environment, data becomes mission critical to understanding how decisions are shaped and where marketers can help enhance the buyer journey.

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  • Warner Bros. Discovery Introduces Cross-Platform Solutions for Advertisers

     Marketing News   May 14, 2026  

    Warner Bros. Discovery launches Unbreakable, a cross-platform ad suite bridging linear, digital, and social media.

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  • A Simple Approach to Maximizing TV Ad Performance

     Partner Content   May 14, 2026  

    As media consumption fragments, TV is becoming more accountable. This article outlines how marketers can simplify media planning by focusing on access, activation, and attribution to turn premium TV attention into measurable performance outcomes.

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  • Marketers Navigate Twists and Turns of New Media Landscape

     Trends and Technology   May 11, 2026  

    As the media landscape changes dramatically, marketers are shifting from a channel-focused strategy to a customer-centric approach. The goal is to balance reach across linear, streaming, and digital platforms, with original content that will appeal to consumers with unlimited options.

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  • IAS Rolls Out 'IAS Total TV'

     Marketing News   April 28, 2026  

    Integral Ad Science (IAS) launches IAS Total TV as connected TV viewing overtakes linear, offering show-level transparency across major streaming platforms. The suite combines media quality, supply-path data, and outcomes, signaling how advertisers may rethink verification and accountability in streaming TV.

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  • Your Guide to Digital Replicas in the 2025 SAG-AFTRA Commercials Contracts

     Knowledge Partners   April 27, 2026  

    Thinking about using AI to save time, create more campaigns, or generate efficiencies in commercial production? In this video, the Joint Policy Committee (JPC) breaks down the new AI terms for Digital Replicas introduced in the 2025 SAG-AFTRA Commercials Contracts.

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  • WFA: FIFA World Cup Drives Global Media Inflation to 4.4 Percent

     Marketing News   April 20, 2026  

    Global media price inflation is projected to rise to 4.4 percent in 2026, driven largely by the FIFA World Cup. WFA's latest "Outlook" report shows higher costs across TV, out-of-home, and digital channels as advertisers compete for limited inventory.

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  • Powering Brand Impact from Super Bowl to Olympics: Inside NBCU’s Legendary February

     Webinar Rewinds   April 7, 2026  

    Fresh off Legendary February, Matthew Gottlieb, SVP, insights and measurement, NBCUniversal Advertising & Partnerships, took an inside look at how an unprecedented 17-day stretch — spanning Super Bowl LX, NBA All-Star Weekend, and the Milan Cortina Winter Olympics — delivered real results for advertisers.

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  • Coca-Cola's New Ad Campaign Spotlights Foodservice Partners

     Marketing News   April 2, 2026  

    Coca-Cola on Thursday launched "And a Coke," its first campaign uniting multiple foodservice partners, including Arby's, Five Guys, and Panda Express. The move could signal a broader co-marketing play as same-store sales growth for restaurants faces pressure.

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