Fast-Forward Your Content Marketing | School of Marketing | ANA

Fast-Forward Your Content Marketing

Content marketing success lies in a company’s ability to align content efforts with business goals, and then plan and execute consistently. In this course, you will learn seven best practices to fast-forward your content marketing program and advance your content marketing to the next level, as you: develop a content marketing mission statement, create a one-page content marketing strategy, build clear, concise, consistent stories with a one-page message map, develop buyer personas to gain insights into the how and why of buyers’ behavior, map content to the buyers’ journey, learn to conduct a competitive content audit, and continuously improve content through all-in analytics.

At the end of the course, participants will be able to develop a content strategy that enables them to create and deliver highly relevant content to build awareness, engagement, conversion, and loyalty.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

Junior to mid-level marketers and content creators who need a solid, strategic framework for content marketing.

Learning Objectives

  1. Save time in the review process, enabling you to increase the speed of execution through your documented content marketing mission, strategy, and message
  2. Gain skills to audit content competitively so you can outflank and outsmart competitors
  3. Gain insights into why and how buyers choose your brand, a competitor, or the status quo
  4. Be able to tell your company’s story with a clear, concise, consistent message that breaks through
  5. Assure that you have the right content to address buyers’ needs at each step in the buying journey
  6. Use all-in analytics reviews to sharpen your content and continuously improve performance

Find out what you'll learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 120 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.