Fast-Forward Your Content Marketing

Content marketing success lies in a company’s ability to align content efforts with business goals, and then plan and execute consistently. In this course, you will learn seven best practices to fast-forward your content marketing program and advance your content marketing to the next level, as you: develop a content marketing mission statement, create a one-page content marketing strategy, build clear, concise, consistent stories with a one-page message map, develop buyer personas to gain insights into the how and why of buyers’ behavior, map content to the buyers’ journey, learn to conduct a competitive content audit, and continuously improve content through all-in analytics.

At the end of the course, participants will be able to develop a content strategy that enables them to create and deliver highly relevant content to build awareness, engagement, conversion, and loyalty.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

Junior to mid-level marketers and content creators who need a solid, strategic framework for content marketing.

Learning Objectives

1. Save time in the review process, enabling you to increase the speed of execution through your documented content marketing mission, strategy, and message
2. Gain skills to audit content competitively so you can outflank and outsmart competitors
3. Gain insights into why and how buyers choose your brand, a competitor, or the status quo
4. Be able to tell your company’s story with a clear, concise, consistent message that breaks through
5. Assure that you have the right content to address buyers’ needs at each step in the buying journey
6. Use all-in analytics reviews to sharpen your content and continuously improve performance

Find out what you'll learn from instructor George Stenitzer in the video below.

Estimated Length of Completion

Approximately 120 minutes. This timing reflects the basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here