3 Steps to Effective Brand Strategy (Micro)
Converting Customer Context into a Clear, Differentiated Brand Platform
(Micro 60-Minute Workshop)
Micro Workshop Description
Strategy is the difference between a brand that just exists and a brand that wins. This workshop empowers teams to build brands from the inside out, focusing on choices that marketers can clearly articulate and activate. We move past the fluff to ensure your strategy is distinctive, evidence-based, and highly functional.
Participants will apply a proven framework to audit the market context, define an ownable competitive territory, and organize their brand strategy for immediate action.
For those who want to dig deeper into this topic, a companion half-day training can be brought in-house using your member benefit. Email [email protected] for details.
Who Is this Workshop for?
- Brand managers, marketing directors, and strategists responsible for positioning and go-to-market decisions
- Marketers working on a new brand, a brand refresh, or a category with weak differentiation
- Cross-functional teams that need a shared language for brand promise, proof, and activation
Micro Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.
This workshop helps attendees improve marketing effectiveness by teaching them:
- How to identify the market context elements that should shape brand strategy
- How to define points of difference and reasons to believe leading to a brand promise that can guide decisions
Faculty:
-
Simon Bradley
Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.
view