Fast-Forward Your Content Marketing 401 (Half Day)

3 Ways to Maximize Your Content Marketing Results
(Half Day Workshop)

You’ve created your content marketing program – with a written mission, strategy, message, research, competitive awareness, and metrics. You’ve measured and optimized existing content, built a content base and differentiated it from competitors. Now learn 3 ways to maximize your content marketing.

In this hands-on workshop, you will learn how to get the whole company to buy into content, promote content to attract subscribers and customers, and convert content consumers into customers.

Maximize your content marketing as you:

  • Create a content community. To get the most out of your content marketing, secure buy-in from Sales, subject-matter experts (SMEs), product managers, research and development (R&D) and executives. Recruit employee ambassadors, who have 10 times more reach than your brand.
  • Promote content to build followers and subscribers. Create lead magnets and mega-content to pull in readers. Strategically choose how and when to gate or ungate content. Use organic and paid media to get the most reach and the most eyeballs on the valuable content you create.
  • Increase conversions: turn readers into subscribers into customers. Build a relationship that makes readers want to become subscribers and members of your community. Then learn to develop a strategy designed to convert subscribers into customers.

This workshop is part of the ANA’s Content Marketing Mastery Program. Our Mastery Programs are designed to be flexible and fit your time and budget. These programs can be delivered over two full days or as a series of independent half-days.

Who Is This Workshop For?

This workshop is open for marketing leaders, marketers and content creators who have taken Fast-Forward Your Content Marketing 101, 201 and 301, and are ready to maximize content for their brands and companies.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, maximizing marketing ROI, and improving employee alignment.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to build social media followers and blog subscribers who give you permission to market to them
  • How to turn readers into subscribers and then into customers

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to reach a social media audience 10 times bigger than your brand reaches today
  • How to set a clear strategy and build a friction-free path to convert subscribers into customers

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to gather more readers for content
  • How to grow customer conversions

This workshop helps improve employee alignment and collaboration by teaching them:

  • How to align Marketing, Sales, SMEs, product managers, R&D, and executives by co-creating your content marketing mission, strategy and message
  • How to recruit and train Employee Ambassadors who build their personal brands as they help the company reach 10 times more social media followers


Download the full agenda here

 

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George creates and executes strategies that build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley, Ameritech and SBC (now AT&T).

George teaches Content Marketing for the ANA and serves on the Advisory Board of the Business Marketing Association (BMA). He has served as president of the Chicago and St. Louis BMA chapters.

George writes the Marketing Upside column, published in Global Telecoms Business since 2014. He blogs weekly on B2B content marketing and Tweets as @riverwordguy.