Content Marketing Mastery Program

Fast-Forward Your Content Marketing

The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.
Our Mastery Programs are designed to be flexible and fit your time and budget. These programs can be delivered over two full days or as a series of independent half-days.

Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective. Whether you’re just starting up or taking content marketing to the next level, this workshop will help you build a strong and solid foundation that improves your results.

Note: The 101 workshop in this Mastery Program can be conducted both in-person and virtually. In-person and virtual workshop descriptions have separate web pages, which are linked below (In-Person/Virtual).

Best Practices for Content Marketing Strategies (In Person/Virtual)

  • Develop a content marketing mission statement
  • Create a written one-page content marketing strategy
  • Build clear, concise, consistent stories with a one-page message map
  • Learn to conduct a competitive content audit

Best Practices to Strengthen Your Content Marketing 

  • Develop buyer personas to gain insights into the how and why of buyers’ behavior
  • Map content to the buyers’ journey
  • Continuously improve content through all-in analytics

Strategies to Elevate Your Content Marketing Above Competitors

  • Measure and optimize existing content
  • Build your content base
  • Differentiate with a content hook

Strategies to Maximize Your Content Marketing to Build Loyalty

  • Create a content community
  • Promote content to build followers and subscribers
  • Increase conversions: turn readers into customers


Download the full agenda here



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.