Marketing to Generation Z (BURST) | School of Marketing | ANA

Marketing to Generation Z (BURST)

How to Effectively and Authentically Engage the Next Important Consumer Segment
(Virtual BURST Workshop)

BURST Workshop Description
Gen Z is not a generation that wants to be marketed to, and they consume media and content vastly differently from their predecessors. In this workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where and when to most effectively engage them. Led by a veteran agency marketer who with keen insights into Gen Z, this workshop navigates how Gen Z consumes media and marketing, produces, and distributes content, prioritizes certain qualities and features of the brands they most admire.

Using engaging, interactive exercises and case studies from brands like Nike, Wendy’s, Refinery 29, and more, participants walk away with learnings that will be immediately applicable to your next campaign or initiative. As you discover how to strategically and creatively engage Gen Z, your brand will be primed for success for the next 10-15 years as Gen Z becomes the largest and most important cohort for nearly every corporation, brand, and agency.

This BURST workshop is a ‘quick hit’ training, excerpted from its longer half-day counterpart of the same name. In the half-day version, participants learn all the elements presented here, as well as have the opportunity to develop specific elements of a Gen Z campaign.

Target Audience
Anyone, at any level, who is involved in the development of marketing, advertising, public relations, social media, and content-centric campaigns intended to engage Gen Z now and in the future.

BURST Workshop Benefits

  1. Increased marketing efficiency targeting Gen Z’s unique media and solar system
  2. Insights into how to connect and collaborate with Gen Z
  3. Understanding how to develop marketing and content that most effectively engages Gen Z
  4. Improved marketing ROI by engaging Gen Z when and where they are open to branded marketing

Download the full agenda here


  • Mark Beal

    Mark Beal is the Founder and Principal of Mark Beal Media, a consultancy he created after more than 25 years in marketing to help brands better understand how to effectively engage the next most important consumer segment, Generation Z.