Powerful Email Marketing (101) (Virtual) | School of Marketing | ANA

Powerful Email Marketing (101) (Virtual)

(Virtual Half Day Workshop)

Virtual Workshop Description
In today’s world, effective email communication with your brands target market is made complicated by the endless ways to communicate. While often deprioritized, email marketing ought to be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.

To provide value to your contacts, you need to understand their needs. We will discuss and learn how to create a contact management and segmentation strategy that's designed to help send valuable content in emails and create conversations that target markets will want to engage with.

When sending an effective email, you have a better chance of converting your leads into customers while providing true value to your audience. This will develop relationships, build trust, and continually delight your readers. We will discuss the key components of how to send the right email to the right person at the time and provide the most value to your contacts.

This workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.

This is the first installment in the ANA’s full day “Mastering Email Marketing to Elevate Your Brand” workshop, in which participants are escorted through the expansive landscape of email marketing strategies. 

Target Audience
This virtual workshop is open for marketers at any level within an organization that develops and/or executes email marketing campaigns.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

  • How to increase email marketing ROI through high performing emails
  • How to create an effective email marketing strategy across an enterprise
  • Common email marketing organization pitfalls and how to avoid them
  • Analyzing email metrics to learn and iterate

 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.