Mastering Email Marketing to Elevate Your Brand (Full Day) | School of Marketing | ANA

Mastering Email Marketing to Elevate Your Brand (Full Day)

(Full Day Workshop)

Workshop Description
In the dynamic landscape of today’s digital world, navigating the complexities of email communication to effectively reach your brand’s target audience is more crucial than ever. Recognizing the intrinsic value of email marketing is just the beginning. Many brands, however, stop at this juncture, overlooking the vast potential email marketing holds as a catalyst for growth. More than just a component of your marketing mix, email marketing is a cornerstone, possessing the power to forge deep connections and drive meaningful engagement with your audience. It's not merely an aspect of your inbound strategy; it’s the heart of it, capable of yielding substantial returns on investment.

Introducing our expertly designed workshop, crafted to escort you through the expansive landscape of email marketing strategies. This journey encompasses everything from foundational principles to the forefront of email marketing innovations. Embark on a path to devise a comprehensive and well-rounded email marketing strategy, one that not only establishes trust with your target audience but also excels in lead nurturing.

Venture into the thrilling domain of advanced audience segmentation, unlocking new opportunities for targeted communication. We will demystify the complexities of email deliverability, offering insights into ISP relationships, authentication protocols, mail privacy protection, and effective email reputation management.

Our workshop will empower you to navigate the regulatory landscape with assurance. You will gain the knowledge to ensure your email marketing strategies are not only effective but also adhere to the highest ethical standards and compliance with CAN-SPAM, GDPR, and other pertinent regulations.
Delve into the art of crafting compelling email copy, unravel the intricacies of data analysis, and discover the latest trends that are reshaping the world of lifecycle email marketing.

But this course transcends beyond theory; it's an immersive, hands-on experience. Through interactive components, your team will not only learn advanced email marketing strategies but also apply them in real-time, developing sophisticated email campaigns during the workshop itself.

Target Audience
This workshop is open to marketers at any level within an organization that develop and/or execute email marketing campaigns. This workshop is also a good fit for organizations that are comfortable with their present email marketing but are looking to improve and take email to the next level.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

After attending this workshop, participants will be equipped to:

Improve marketing effectiveness by:

  • Creating an effective email marketing strategy across an enterprise
  • Ensuring emails captivate audiences regardless of the device being used
  • Deploying proper segmentation and personalization techniques
  • Mastering deliverability techniques, ISP relationships and feedback loops, and authentication protocols

Improve marketing efficiencies by:

  • Leveraging AI for copywriting and segmentation processes
  • Understanding how data & analytics can be used to improve and streamline campaigns and strategy
  • Analyzing email metrics to learn and iterate

Improve marketing ROI by:

  • Learning how drive better results and improve KPIs through high performing emails
  • Learning how to integrate email data with other business metrics by using predictive analytics to shape future strategies

Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.