Advertising Production: What Marketers Need to Know - Virtual | School of Marketing | ANA

Advertising Production: What Marketers Need to Know - Virtual

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Seats are limited and confirmation of attendance will be required in advance of the session.

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  • ANA Welcome & Workshop Overview (5min)
  • Setting the Stage (10min)
  • Current Trends & Content Production Strategy (30min)
  • Planning for All Media (15min)
  • BREAK (10min)
  • Producing for Social Platforms (45min)
  • BREAK (10min)
  • Multi-Channel Production: What the Client Needs to Know & Why (35min)
  • Closing (10min)



Instructors

Advertising Production Resources

Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for approximately 70 advertisers around the globe. With hands-on production experience in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Through our integrated approach and world-class benchmarking - powered by ACERO™, the world's largest proprietary database of production investment - we drive innovation, improve production acumen, and increase return on investment for all our clients.