Advertising Production: What Marketers Need to Know (Virtual) | School of Marketing | ANA

Advertising Production: What Marketers Need to Know (Virtual)

Optimize Your Content Creation and Maximize Your Creative Agency Impact by Understanding the Production Process Including Digital Production
(Virtual Half Day Workshop)

Virtual Workshop Description
Managing the need for more content and stretching the production budgets further are challenging the marketing ecosystem and the traditional advertising production process. Now more than ever, it is vital marketers look at things differently and make choices to help them navigate what success looks like.

This virtual workshop will include:

  • Current trends and the creative production landscape
  • Planning for all media including budgeting, cost drivers and benchmarks
  • Evolving operating models, including working directly with production companies
  • Understanding agency fees related to the creation of content
  • Defining the fundamentals of designing and producing for social platforms including TikTok

Target Audience
This workshop is best suited for those accountable for content production, including brand marketers, advertising managers, in-house content teams, creative operations, and procurement or sourcing professionals in the agency and production management space.

Virtual Workshop Benefits

  • Improve Dialogue with Agency & Production Partners: Understand the ins and outs of the production process and know what drives the cost and timing of producing content and other implications.
  • Plan & Budget More Effectively: Budget for all production types more effectively.
  • Make More Informed Decisions: Ensure the right governance and approaches are in place for different types of content being created, improving production transparency and bidding efficiencies.

Download the full agenda here


Advertising Production Resources

Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, digital videos, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We use our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers.