Advertising Production: What Marketers Need to Know (Virtual)

Optimize Your Content Creation and Maximize Your Agency Impact by Understanding the Production Process including Digital Production
(Virtual Half Day Workshop)

Managing the need for more content and stretching the production budgets further are challenging the marketing ecosystem and the traditional advertising production process. Now more than ever, it is vital marketers look at things differently and make choices to help them navigate what success looks like.

This masterclass will include:

  • Current trends and landscape
  • Planning for all media including budgeting, cost drivers and benchmarks
  • Evolving operating models including working directly with production partners
  • Understanding agency fees related to the creation of content
  • Defining the fundamentals of designing and producing for social platforms including a TikTok case study with usage rights implications and production for e-commerce

Who Is This Workshop For?

This workshop is best suited for those accountable for content production, including brand marketers, agency management, advertising managers, in-house operations, and procurement or sourcing professionals.

Workshop Benefits

After attending this masterclass, attendees will be able to:

  • Improve Dialogue with Agency & Production Partners: Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies and production partners.
  • Plan & Budget More Effectively: Budget for all production types more effectively.
  • Make More Informed Decisions: Ensure the right governance and approaches are in place for different types of content being created, improving production transparency and efficiency.


Download the full agenda here


Advertising Production Resources

Advertising Production Resources (APR) is a content creation optimization consultancy that oversees over $1 Billion in annual ad production spend for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, digital videos, Web, Mobile, Social & Experiential, our 200+ team members collaborate with advertisers and their creative resources to establish best practices & find efficiencies in advertising content creation. We use our unique vantage point and collaborative, integrated approach to drive innovation, improve production acumen, and increase return on investment for many of the world’s leading advertisers.