Brand Activations That Drive Results

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to [email protected] with your name, email and phone number.

Brands are increasingly looking for ways to more effectively engage with their consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under even more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted consumer. To succeed you need an integrated plan, agile process, and tools to get closer to your consumers and stand out in a crowded marketplace.

During this workshop, you will build an Activation Planner that you can take back to your organization and use in your brand activations work. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Retail Marketing, Branded Content, Relationship Marketing and Measurement. You’ll learn the core principles of each discipline and best practices for implementing brand activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build your skills and practice innovative approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples. By the end of the session, you will have all the tools you need to cut through the noise with smart, cost-effective, disruptive activations that differentiates your brand and adds to the bottom line.

Who is this workshop for?

This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Download the full benefits here


  • Setting the Stage (15 min)
  • Developing a Brand Activations Strategy (45 min)
  • Experiential and Events Marketing (60 min)
  • Break (15 min)
  • Sponsorships and Cause Related Marketing (45 min)
  • Lunch (60 min)
  • Content and Influencer Marketing (45 min)
  • Promotions and Retailer Marketing (45 min)
  • Break (15 min)
  • Relationship Marketing (45 min)
  • Measurement and Implementation (40 min)
  • Bringing it all together - Activation Planner Review (20 min)
  • Closing (15 min)



Instructors

trainer

Simon Bradley

Founder, Simon Bradley Marketing

Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training. 


His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.


Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.