Building a Brand Management Framework for Effective Brand Management 201 (EBM Mastery)- Virtual Training
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
This workshop is the second workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.
Click HERE to register for Developing Actionable Customer Insights for Effective Brand Management 101 (2:00 to 5:00 p.m. EDT, 4/20)
Register below for Building a Brand Management Framework for Effective Brand Management 201 (2:00 to 5:00 p.m. EDT, 4/22)
Click HERE to register for Integrated Marketing Planning for Effective Brand Management 301 (2:00 to 5:00 p.m. EDT, 4/27)
Click HERE to register for Integrated Marketing Execution for Effective Brand Management 401 (2:00 to 5:00 p.m. EDT, 4/29)
Strong brands are an essential element of marketing effectiveness. Brands which are relevant and connect with the customer build longer term loyalty and ultimately drive greater value for your organization.
This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships. During this interactive half-day session, we'll cover topics like how to manage your brand; brand positioning; differentiating your products and services; and how to develop a compelling brand promise and personality for your brand.
Throughout the program we will use the Brand Bullseye tool, which will provide a framework for you to articulate your brand and a tool to implement your thinking within your organization.
This is the second installment in the ANA’s four-part series “Effective Brand Management Mastery Program”, where participants gain an understanding of branding principles and develop expertise in effectively managing brand identity, positioning, and communication.
Building on the skills learned in level 101, participants now gain insight into the importance of brand positioning and how to align it with the target audience's needs and desires.
Who is this workshop for?
This workshop is ideal for marketers who want to increase their understanding of the process of creating a brand and bringing it to the marketplace as a strong consumer proposition. It also works well for organizations which are either building a new brand or looking to refresh their existing brand strategy.
Download the full benefits here
Setting the Stage (10min)
What is Brand Management? (20min)
Defining Your Points of Difference (60min)
Break (15min)
Creating Reasons to Believe (30min)
Your Brand Promise (45min)
Brand Personality and Identity (30min)
How to Implement Your Brand Bullseye (20min)
Summary of Learnings (10min)
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training.
His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.
Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.