Building a Brand Management Framework (Half Day)

(Half Day Workshop)

Strong brands are an essential element of marketing effectiveness. Brands which are relevant and connect with the customer build longer term loyalty and ultimately drive greater value for your organization.

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships. During this interactive half-day session, we'll cover topics like how to manage your brand; brand positioning; differentiating your products and services; and how to develop a compelling brand promise and personality for your brand.

Throughout the program we will use the Brand Bullseye tool, which will provide a framework for you to articulate your brand and a tool to implement your thinking within your organization.

Who is this workshop for?

This workshop is ideal for marketers who want to increase their understanding of the process of creating a brand and bringing it to the marketplace as a strong consumer proposition. It also works well for organizations which are either building a new brand or looking to refresh their existing brand strategy.

Workshop Benefits (use only those business aspects that apply)

The benefits of attending this workshop fall under the following key drivers of growth:

This workshop helps attendees increase marketing effectiveness by teaching them:

  • How to build a strong brand and drive value from it
  • Techniques for positioning and repositioning a company’s products and services
  • How to beat the competition with a more effective brand position

This workshop helps attendees increase marketing efficiency by teaching them:

  • How a brand can increase the impact of marketing campaigns and activations
  • The discipline of brand mgmt. and how to align marketing strategy around it
  • How to make the brand work across the organization

This workshop helps attendees improve marketing ROI by teaching them:

  • How to drive greater customer lifetime value from having a strong brand
  • How the strongest brands pull customers in rather than pushing their message out
  • How to improve the competitive positioning for your products and services

 

 Download the full agenda here

 

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.