Building a Strategic Content Marketing Framework

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Setting the stage (30 min)
  • Create Your Content Marketing Mission Statement (35 min)
  • Frame Your Content Marketing Strategy (30 min)
  • Frame Your Content Marketing Strategy Exercise (20 min)
  • Break (10 min)
  • Outflank Competitors with a Content Audit (40 min)
  • Make Your Story Concise, Clear and Consistent with a Message Map (30 min)
  • Message Map Exercise (35 min)
  • Closing (10 min)



Instructors

trainer

George Stenitzer

Founder and Chief Content Officer

Crystal Clear Communications

 

George Stenitzer gives marketers a secret weapon: the Message Map, a one-page tool that hooks any audience in seven seconds. Founder of Crystal Clear Communications, he built a $20 million sales pipeline and generated more than $5 million in revenue through strategic content, then turned those hard-won lessons into training that transforms marketers.

One of ANA's most versatile instructors, Stenitzer leads two complete workshop sequences: the Content Marketing Mastery series and the B2B Marketing Mastery program – making him uniquely equipped to connect marketing strategies to measurable business results.

The Content Marketing Institute named him Content Marketer of the Year. BtoB Magazine called him a Best Marketer twice. He brings Fortune 500 boardroom credibility from senior roles at Tellabs, AT&T, and RR Donnelley to every workshop.