Developing and Launching AI Agents and Custom GPTs - Virtual 2-Hr Burst

Seats are limited and confirmation of attendance will be required in advance of the session.

"Developing and Launching Successful AI Agents" is an advanced, hands-on workshop designed for marketing teams ready to build and deploy their own Custom GPTs and AI Agents. This session introduces the core differences between AI Agents, AI Automation, and AI Assistants—giving marketers clarity on when and why each one delivers value.

Attendees will learn step-by-step how to create, test, and deploy AI Agents inside ChatGPT, Claude, Copilot, and/or Gemini. The workshop includes detailed walkthroughs on setting instructions, embedding knowledge, training models through iteration, managing permissions, and designing AI systems that integrate seamlessly into existing workflows.

Throughout the workshop, participants will work through two interactive build sessions where they will create their own agents tailored to their day-to-day marketing responsibilities.

By the end of this workshop, attendees will be equipped with the skills to design AI systems that help their teams work faster, ensure brand consistency, automate repetitive tasks, and increase the quality of strategic and creative output.

Requirement: Team must have access to a large language model like ChatGPT, Claude, Copilot, Gemini that can develop and launch AI agents.

This is the sixth installment in the ANA's six-part series "Generative AI for Marketers Mastery Program," designed to take participants from AI newcomers to advanced practitioners. Participants also gain hands-on experience in iterating and training AI systems, building practical expertise through real-time application.

Who Is this Workshop for?
This workshop is ideal for marketers, marketing leaders, strategists, and content creators who want to operationalize AI inside their teams. It is also ideal for executives/team leaders evaluating how AI Agents can scale team productivity across campaigns, content, and internal operations.

Download the full benefits here

• Welcome and Introduction (10min)
• Understanding AI Assistants vs. Automation vs. Agents (15min)
• Deep Dive: Building Custom GPTs in ChatGPT (35min)
• Break (10min)
• Deep Dive: Building AI Agents in ChatGPT & Copilot (45min)
• Future of AI Agents Inside Marketing Teams (10min)
• Closing (5min)