Strategies to Elevate Your Content Marketing Above Competitors (301) - Virtual | School of Marketing | ANA

Strategies to Elevate Your Content Marketing Above Competitors (301) - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the third workshop in the “Content Marketing Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Content Marketing. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.

If you want to achieve mastery and attend the four-part series (CMS Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey program for each workshop.

Click HERE to register for Best Practices for Content Marketing Strategies 101 (2:00 to 5:00 p.m. EDT, 8/8)

Click HERE to register for Best Practices to Strengthen Your Content Marketing 201 (2:00 to 5:00 p.m. EDT, 8/10)

Register below for Strategies to Elevate Your Content Marketing Above Competitors 301 (2:00 to 5:00 p.m. EDT, 8/15)

Click HERE to register for Strategies to Maximize Your Content Marketing to Build Loyalty 401 (2:00 to 5:00 p.m. EDT, 8/17)

You’ve built a strong foundation for your content marketing program – with a written mission, strategy, message, buyer persona research, competitive content audit and metrics. What’s next?

Learn three ways to optimize your content marketing. In this hands-on workshop, you learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy. Optimize your content marketing as you learn how to:

  • Measure and optimize existing content. How can you get more performance from existing content? Squeeze the maximum value from existing content with testing, newsjacking, resizing, refreshing, upgrading, link-building and guest blogging. Fine-tune content to make it more scannable, readable, emotional and effective.
  • Build your content base. How can you elevate your content above competitors? Most marketers create many content assets yet lack a solid content marketing base. Learn how to create major content assets that buyers can’t resist. Build a solid content marketing base to make your brand tower above others in the competitive content landscape.
  • Differentiate with a content hook. How can you make content so differentiated that competitors can’t copy it? In most markets, the content landscape is overcrowded with content from many companies, yet no one’s content really stands out. Define the content landscape, identify open spaces that are opportunities for differentiation, and create a unique hook for your brand’s content.

This is the third installment in the ANA’s four-part series “Content Marketing Mastery Program”, where participants gain a deep understanding of the power of content in today's digital landscape and learn how to leverage it effectively to drive engagement, build brand awareness, and generate leads.

In this installment, participants learn how to effectively evaluate the performance of their content, identify areas for improvement, and implement data-driven optimization strategies. Participants will then move into preparing for challenges and learning strategies to build customer loyalty in level 401.

Target Audience
Marketing leaders, marketers and content creators who have taken Content Marketing 101 and 201, and who know the basics of content marketing and are ready to advance to the next level.

Download the full benefits here

  • Measure and Optimize Your Existing Content (35min)
  • Measure and Optimize Your Existing Content Exercise (20min)
  • Where to Build Your Content Marketing Base (35min)
  • Break (10min)
  • Where to Build Your Content Marketing Base (20min)
  • Differentiate Your Content with a Hook (25min)
  • Discover Your Content Hook (30min)
  • Closing (5min)



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at four levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.