ESG Communication for Marketers - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Brands are increasingly turning to their marketing teams to communicate their sustainability story effectively. 96% of today’s consumers say supporting brands who take action on ESG (Environment, Social and Governance) is important, and 78% of employees say they want to work for purpose-led organizations that take action on ESG (Barkley Purpose Up Research, 2022). Meanwhile, ESG criteria are becoming increasingly crucial for investment decisions, with a 55% growth in assets under management in ESG-integrated products in 2021. Marketers that are unable to communicate their brand sustainability story effectively risk losing engagement and loyalty from one or all of these key audiences.
In this interactive workshop, you will explore the foundations of ESG reporting and learn about the growing importance of sustainability communication. You will learn about the types of reporting, the concept of materiality, and how the changing landscape of ESG is making this an area of untapped potential for consumer connection and stakeholder engagement. When ESG is now seen as part of your brand, as a brand leader, marketers need to play a critical role in shaping it.
The skills and frameworks taught in this workshop will support you in co-developing an ESG strategy in line with your brand strategy and key audiences and will equip you to partner with other business functions and lead the communication amplification of your business’s key ESG messages. You will learn to approach any ESG communication strategy with the end goal in mind - stronger brand impact and better (true) brand stories.

Target Audience
This workshop is ideal for anyone involved in the process of ESG reporting or tasked with communicating a brand’s sustainability story, including

  • Brand Leaders
  • Marketing Executives
  • Creative Directors
  • Communication Professionals
  • Content Creators

Download the full benefits here


  • Welcome, Introduction & Overview (10min)
  • Think Like A Whole Brand (20min)
  • Define Audience Needs (30min)
  • Set Your Priorities (30min)
  • Break (10min)
  • Mine the Message (30min)
  • Share the Story (40min)
  • Closing (10min)



Instructors

trainer

Lindsey DeWitte

Chief Impact Officer
BarkleyOKRP

Lindsey DeWitte leads the purpose, sustainability, public relations, and influencer practices at BarkleyOKRP, helping brands define what they stand for and prove it through action. As Chief Impact Officer, Lindsey builds strategies that blend brand storytelling with social or environmental impact to drive meaningful results. She oversees BarkleyOKRP's B Corporation Certification—an initiative that proves the agency meets the highest standards of social and environmental performance, transparency and accountability.

Lindsey has helped shape the reputations of some of the world's most purpose-driven brands, including Planet Fitness, Tony's Chocolonely, Motel 6, L'Oréal Paris, and the 988 Suicide & Crisis Lifeline. Whether guiding clients through moments of cultural complexity or leading campaigns that mobilize people around a shared cause, she brings empathy, strategic clarity, and a sharp reputational instinct that consistently breaks through.

Raised on a cattle ranch, Lindsey carries a lifelong love of nature, and a deep commitment to issues that make a positive impact on the world. She lives in Kansas City with her husband, two boys, and their dog, Huck.