Best Practices for Content Marketing Strategies (101) - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to jgreenan@ana.net with your name, email and phone number.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Content marketing success happens when you align content activities with business goals, and plan and execute consistently. In this course, you will learn best practices to fast-forward your content marketing program and advance your content marketing to the next level, as you learn:

  • What content marketing is and why it works.

  • How to develop a content marketing mission statement. During the workshop, individuals will develop a content marketing editorial mission statement.
  • How to create a 1-page content marketing strategy. A written strategy makes you 4 times likelier to succeed. Using a template, individuals will develop a strategy to align company objectives and goals with marketing strategies and metrics.
  • How to tell clear, concise, consistent stories with a Message Map. Answer buyers’ key question -- what’s in it for me (WIIFM)? – using the Message Map tool to simplify your storytelling. You, your freelancers and agencies can create content of all types and sizes as you ensure absolute message clarity and consistency using this tool. So, everyone can tell your story better.
  • How to conduct a competitive content audit. Find out how well your content meets buyers’ needs during the buying journey. By performing a competitive content audit, you gain greater visibility into marketplace dynamics. An audit defines specific ways to outflank and outsmart your competitors.

At the end of this virtual workshop, participants will be able to develop a content mission, strategy and message that’s more competitive and effective.

NOTE*: For best results, participants are asked attend the workshop prepared with the following: 

  • Company objectives (2 or 3 things the CEO needs to get done this year with marketing help)
  • Company goals (how you quantitatively measure the fulfillment of those objectives – eg, revenue, increased distribution goals, etc.)

*These do not need to be shared with other participants, but are required for your own working purposes.

Who Is This Virtual Workshop For?
This workshop is open for marketing leaders, marketers, content creators, and internal clients who need to build a shared, solid, strategic framework for content marketing.

Download the full benefits here


  • What is content marketing and why you need it (25min)
  • How to develop a content marketing mission statement (30min)
  • Create your 1-page content marketing strategy (35min)
  • Break (5min)
  • Use Message Maps to make your story clear, concise and consistent (30min)
  • Outflank competitors with a content audit (25min)
  • Next Steps (15min)
  • Closing (5min)



Instructors

trainer

George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at 4 levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.