Critical Thinking for Marketing Success - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Marketing professionals must be proficient critical thinkers that can quickly make and execute decisions with intended results. The relentless demand to create differentiated brands across multiple channels in highly competitive markets requires that marketing leaders know how to use data and analytics to assess needs and create fresh content that drives desired outcomes.

Critical Thinking for Marketing Success is a virtual workshop that enables participants to interact with critical thinking tools that improve performance and accelerate desired marketing results.

Target Audience
This workshop is designed for marketing professionals who are responsible for defining problems, creating new options, and implementing solutions that drive results.

Download the full benefits here


  • Welcome & Engagement (10min)
  • Drivers That Determine Success (15min)
  • Creating an Environment for Critical Thinking Success (10min)
  • How Our Brains View the World (10min)
  • Critical Thinking in a System (15min)
  • Problem Agreement and Framing (15min)
  • Cause Elimination (15min)
  • Break (5min)
  • Force Field Analysis (30min)
  • Generating Workable Solutions (10min)
  • Selecting Workable Solutions (10min)
  • Implementing Solutions (15min)
  • Applying Workshop Concepts to a Marketing Challenge (15min)
  • Conclusion: It’s Your Move (5min)



Instructors

trainer

Joe Jordan

President

Jordan Development, Inc.

As a respected speaker and trainer, Joe Jordan helps leaders improve critical thinking, turn conflict into collaboration, communicate ideas with impact, and leverage the forces of change to accelerate profitable business growth.

Clients value Joe’s candid perspectives, high energy, and his ability to translate complex challenges into clear, actionable strategies. What Joe shares in workshops emerges from lessons he learned as a director in a rapidly growing professional services company, while leading a 17-office sales organization, and as a director in an $8B technology services organization—places where conflict, collaboration, change, and the need for results were daily realities. Joe’s humorous and facilitative style connects him with people at all organizational levels.

Joe has worked with multiple Fortune 100 companies and over 150 organizations across all industry groups. In his free time, Joe engages in fitness, running, photography, and traveling the world with his wife.