Developing Actionable Customer Insights for Effective Brand Management 101 (EBM Mastery)- Virtual Training

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the first workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.

Register below for Developing Actionable Customer Insights for Effective Brand Management 101 (2:00 to 5:00 p.m. EDT, 1/25)

Click HERE to register for Building a Brand Management Framework for Effective Brand Management 201 (2:00 to 5:00 p.m. EDT, 1/27)

Click HERE to register for Integrated Marketing Planning for Effective Brand Management 301 (2:00 to 5:00 p.m. EDT, 2/1)

Click HERE to register for Integrated Marketing Execution for Effective Brand Management 401 (2:00 to 5:00 p.m. EDT, 2/3)

(Half Day Workshop)

The most effective marketing is built on a firm foundation of customer insight. True insight into our customers’ mindset means going beyond raw data and rational information to find the underlying emotional needs that drive behavior. Today as brands compete to establish their unique space in the market, having a deep understanding of customers is a competitive edge that can help you drive a truly customer centric brand experience. 

This workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company, to create insights that matter. We will cover the principles of insight led marketing; how to gather data; finding the essential human truth about your customers; effective segmentation; and how to implement an insight led approach within your organization. We will use the Customer Insight Tool throughout the program which will give you a framework for developing your insights and something to take back to your day job.

This is an interactive program with ample exercises that will allow you to build your skills and practice insight led marketing. You will work with others on case studies and group exercises and each module is packed with insightful examples.

Who is this workshop for?

This workshop is for marketing managers and marketing directors who are responsible for developing campaign plans, activations and marketing strategies. A research background is not needed for this program.

Download the full benefits here

Setting the Stage (15min)

Introduction to Insight-Led Marketing (30min)

Market Segmentation (45min)

Break (15min)

Discovering Your Customer Needs and Human Truth (75min)

Implementing an Insight-Led Approach Within Your Organization (45min)

Summary of Learnings (15min)


Start: Tuesday, January 25, 2022 at 2:00pm

End: Tuesday, January 25, 2022 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Developing Actionable Customer Insights for Effective Brand Management 101 (EBM Mastery) - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499



Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.