Integrated Marketing Execution for Effective Brand Management 401 (EBM Mastery) - Virtual Training

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the fourth workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs.

Click HERE to register for Developing Actionable Customer Insights for Effective Brand Management  101 (2:00 to 5:00 p.m. EDT, 1/25

Click HERE to register for Building a Brand Management Framework for Effective Brand Management 201 (2:00 to 5:00 p.m. EDT, 1/27)

Click HERE to register for Integrated Marketing Planning for Effective Brand Management 301 (2:00 to 5:00 p.m. EDT, 2/1)

Register below for Integrated Marketing Execution for Effective Brand Management 401 (2:00 to 5:00 p.m. EDT, 2/3)

(Half Day Workshop)

Research suggests that the highest performing companies link everything that they do to their brand purpose. Most marketing teams find it challenging to execute their plan across multiple touchpoints in a way which is seamless for the customer.

This workshop is focused on the practicalities of integrated marketing execution. We will explore techniques for ensuring a joined-up approach across the organization, study examples of best practice and tools for measurement, and learn techniques for breaking down silos to drive results. The workshop culminates with attendees applying the learnings to a real-world example for their own organization.

*Previous participation in the ANA workshop “Integrated Marketing Planning for Effective Brand Management” is a requirement for taking this workshop.

Who is this workshop for?

This workshop is for marketers at all levels that want to improve the effectiveness of their marketing planning and get greater impact for their investment. 

Download the full benefits here

Setting the Stage (15min)

The Principles of Integrated Marketing Execution  (20min)

Best Practices in Integrated Marketing Execution (45min)

Making Integrated Marketing Happen Internally (30min)

Break (15min)

Developing Integrated Marketing Tactics (60min)

Measuring the Impact of Your Integrated Marketing Plan (30min)

Summary of Learnings (10min)


Start: Thursday, February 3, 2022 at 2:00pm

End: Thursday, February 3, 2022 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Integrated Marketing Execution for Effective Brand Management 401 - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499



Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.