Effective Writing for Business - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Good business writing is simple, clear, and direct. It talks to audiences in their own voice. But what does that mean in today’s multi-generational marketplace, where nearly a third of us learned English as a second language? How do you drop the bad habits of a lifetime (including what we learned in school) and find an authentic voice that works across different platforms, generations, and needs?

We'll address it all, including the latest AI writing and grammar software. You'll learn about different styles and voices, dive into "speaking like your audience," and review actual examples of how major corporations are moving to a more customer-friendly voice. We'll build on what you already know and give you additional tools to stay in tune with your customers and markets and turn your "corporate speak" into meaningful customer engagement.

This is a deep topic, so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective communications both internally and with your customers. And we'll give you a dozen tips, techniques, best practices, and hacks you can use to improve everyone's writing—immediately!

Target Audience
As the new rules of messaging continue to evolve and new writing software becomes available, everyone in your marketing group, from the actual writers to your marketers, strategists, and senior management, needs to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to customers.

Download the full benefits here

• PRE-WORKSHOP ASSIGNMENT
• Welcome (10min)
• Find New Words (5min)
• The World's Greatest or Worst Corporate Video (5min)
• Five-Generation Workplace (5min)
• The Business Sweet Spot (10min)
• Identify Your Customer's Voice (10min)
• Good Writing in Action (10min)
• Break (10min)
• Best Business Writing Tips (30min)
• Revise and Share (20min)
• Break (10min)
• AI Best Practices (10min)
• Craft an Effective Writing Prompt and Compare (10min)
• Email and Shareware Best Practices (10min)
• Presentation Best Practices (10min)
• Discussion (10min)
• Closing (5min)