Multicultural Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Leveraging general marketing campaigns to plan and execute a successful and authentic multicultural campaign is both art and science – and many marketers feel underequipped to tackle the challenge well.

U.S. demographics are indeed changing and so is our view of multicultural (and cross-cultural) marketing. Marketers need to understand the key attributes and KPIs of a successful multicultural marketing brief and plan, in order to ensure their ads reach multicultural cohorts in an effective and authentic way. A good multicultural marketing plan can ensure your message strikes the right tone and drives customer loyalty.

In this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.

Target Audience
This workshop is for marketers working with an agency that want to build their brands and optimize marketing investments to produce compelling, authentic, and responsible advertising to their multi-cultural audience(s).

Download the full benefits here


  • Setting the Stage (15min)
  • Multicultural America (45min)
  • Cross-Cultural vs. Multicultural Marketing (35min)
  • Best Practices for Working with Your Multicultural Agency (15min)
  • Break (10min)
  • Developing a Multicultural Creative Brief Insight  (15min)
  • Developing a Multicultural Creative Brief (40min)
  • Closing (5min)



when

Start: Tuesday, October 12, 2021 at 2:00pm

End: Tuesday, October 12, 2021 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Multicultural Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499

Instructors

trainer

Lisa Lozano DePoy

Lisa Lozano DePoy is a long-time marketing and advertising professional. She has a diverse background on both the Agency and Client side of advertising, in a broad range of industries and categories. Within every role and brand, Lisa spent her career working to gain a better and clearer understanding of different audiences and connecting unique insights to drive great work, from Marketing to creative excellence in order to propel results. Throughout her career, she has worked to redefine communication norms to general market and diverse markets.

Lisa is currently a Partner at 9thWonder, an advertising and marketing agency. Prior to joining 9thWonder, Lisa led marketing and advertising for over twenty years on brands like JCPenney, Brinker International, Blockbuster, Hewlett Packard and AT&T.