Fast Forward Your Content Marketing
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
7- Step Roadmap to Advance and Focus Your Program
Fast-forward and focus your content marketing. Take 7 steps to build, bolster or reboot a content marketing program. Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.
In this workshop you will learn to develop a content marketing mission and strategy, conduct a content audit, identify buyer personas, build better stories, and continuously improve content. You will also get insight into how to create more relevant content and how to offer what buyers need to advance through each step in the buyers’ journey.
Who is this workshop for?
- Marketing leaders and content marketers in B-to-B or B-to-C organizations who seek to optimize content marketing
Workshop Benefits
- Align content marketing with business needs
- Strengthen skills to audit content
- Tell your company’s story with a concise, compelling and clear message
- Measure performance and sharpen up future content
Instructors
George Stenitzer
Founder and Chief Content Officer
Crystal Clear Communications
George Stenitzer gives marketers a secret weapon: the Message Map, a one-page tool that hooks any audience in seven seconds. Founder of Crystal Clear Communications, he built a $20 million sales pipeline and generated more than $5 million in revenue through strategic content, then turned those hard-won lessons into training that transforms marketers.
One of ANA's most versatile instructors, Stenitzer leads two complete workshop sequences: the Content Marketing Mastery series and the B2B Marketing Mastery program – making him uniquely equipped to connect marketing strategies to measurable business results.
The Content Marketing Institute named him Content Marketer of the Year. BtoB Magazine called him a Best Marketer twice. He brings Fortune 500 boardroom credibility from senior roles at Tellabs, AT&T, and RR Donnelley to every workshop.