Fast Forward Your Content Marketing

This event is over.

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.


7- Step Roadmap to Advance and Focus Your Program

Fast-forward and focus your content marketing. Take 7 steps to build, bolster or reboot a content marketing program. Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.

In this workshop you will learn to develop a content marketing mission and strategy, conduct a content audit, identify buyer personas, build better stories, and continuously improve content.  You will also get insight  into  how to create more relevant content and how to offer what buyers need to advance through each step in the buyers’ journey. 

Who is this workshop for?

  • Marketing leaders and content marketers in B-to-B or B-to-C organizations who seek to optimize content marketing 

Workshop Benefits

  • Align content marketing with business needs
  • Strengthen skills to audit content
  • Tell your company’s story with a concise, compelling and clear message
  • Measure performance and sharpen up future content



George Stenitzer

George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.

A change agent, George helps clients build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley and AT&T.

For the ANA, George leads Fast-Forward Your Content Marketing  workshops at 4 levels — Content Marketing 101, 201, 301 and 401. He served on the Advisory Board of the Business Marketing Association (BMA) and as president of the Chicago and St. Louis BMA chapters.

He blogs weekly, answering marketers' Top 100 Questions on content marketing. He tweets at @GeorgeStenitzer.