Advanced AI Prompt Engineering for Marketers (201) - Virtual | School of Marketing | ANA

Advanced AI Prompt Engineering for Marketers (201) - Virtual

In today’s ever-evolving marketing landscape, marketers are being asked to do more with less. For the very first time, marketers have an opportunity to be able to accomplish all this and more with the power of artificial intelligence (AI). The Advanced AI Prompt Engineering for Marketers workshop is designed to equip marketers with the essential skills to harness the transformative power of AI. This workshop provides a unique opportunity for marketing professionals to advance from basic AI usage to mastering intricate prompt engineering techniques, thereby revolutionizing their approach to AI tools, and elevating their marketing strategies and executions.

This workshop begins with an in-depth exploration of advanced prompt engineering, introducing participants to the SCRIBE Framework. This innovative method redefines prompt construction, aiming for heightened precision and relevance in AI interactions. Attendees will engage with real-world examples to understand the nuances of SCRIBE, alongside learning about advanced concepts such as Recursive Re-prompting, Variables, and Delimiters. These concepts are pivotal for customizing AI responses to meet specific marketing objectives.

The session then transitions seamlessly into practical execution, guiding participants on how to optimally utilize AI across the marketing lifecycle, ensuring alignment with brand guidelines. Additionally, the workshop covers the safe and effective use of AI in data analysis, highlighting its capability to swiftly identify key information and trends from extensive datasets.

Crafted as an interactive experience, this workshop caters to participants who have invested in specific AI tools within their organization and are proficient in utilizing the tools that best suit their needs. This hands-on approach allows participants to actively personalize and customize AI prompts, engaging with AI tools, and fostering a deeper understanding of how to train AI for progressively improved responses. The instructor-led session ensures a supportive environment where attendees can freely ask questions and gain insights.

Pre-requisite: This is an advanced AI prompting workshop for organizations who have already successfully completed the ANA workshop: Empowering Marketers with Conversational AI and ChatGPT or their team is advanced with using AI tools and understand the basic frameworks of prompt engineering.

Target Audience
This workshop is ideal for marketers and teams who are looking to greatly raise the team’s knowledge and execution of AI in their marketing workflows.

Download the full benefits here

  • Setting the Stage (15 min)
  • Advanced Prompt Engineering Foundations (30 min)
  • Mastering AI Reasoning Techniques (45 min)
  • Break (15 min)
  • Prompt Crafting for Specific Marketing Goals (30 min)
  • AI-Driven Data Analysis for Marketers (30 min)
  • Closing (15 min)


Start: Thursday, December 19, 2024 at 2:00pm

End: Thursday, December 19, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Advanced AI Prompt Engineering for Marketers (201) - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.