Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment) | School of Marketing | ANA

Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)

(Virtual Half Day Workshop)

Virtual Workshop Description
In today’s ever-evolving marketing landscape, marketers are being asked to do more with less. For the very first time, marketers have an opportunity to be able to accomplish all this and more with the power of artificial intelligence (AI). The Advanced AI Prompt Engineering for Marketers workshop is designed to equip marketers with the essential skills to harness the transformative power of AI. This workshop provides a unique opportunity for marketing professionals to advance from basic AI usage to mastering intricate prompt engineering techniques, thereby revolutionizing their approach to AI tools, and elevating their marketing strategies and executions.

This workshop begins with an in-depth exploration of advanced prompt engineering, introducing participants to the SCRIBE Framework. This innovative method redefines prompt construction, aiming for heightened precision and relevance in AI interactions. Attendees will engage with real-world examples to understand the nuances of SCRIBE, alongside learning about advanced concepts such as Recursive Re-prompting, Variables, and Delimiters. These concepts are pivotal for customizing AI responses to meet specific marketing objectives.

The session then transitions seamlessly into practical execution, guiding participants on how to optimally utilize AI across the marketing lifecycle, ensuring alignment with brand guidelines. Additionally, the workshop covers the safe and effective use of AI in data analysis, highlighting its capability to swiftly identify key information and trends from extensive datasets.

Crafted as an interactive experience, this workshop caters to participants who have invested in specific AI tools within their organization and are proficient in utilizing the tools that best suit their needs. This hands-on approach allows participants to actively personalize and customize AI prompts, engaging with AI tools, and fostering a deeper understanding of how to train AI for progressively improved responses. The instructor-led session ensures a supportive environment where attendees can freely ask questions and gain insights.

Pre-requisite: This is an advanced AI prompting workshop for organizations who have already successfully completed the ANA workshop: Empowering Marketers with Conversational AI and ChatGPT or their team is advanced with using AI tools and understand the basic frameworks of prompt engineering.

Target Audience
This workshop is ideal for marketers and teams who are looking to greatly raise the team’s knowledge and execution of AI in their marketing workflows.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How AI can enhance customer experience and improve customer engagement
  • Best practices for integrating AI into existing marketing workflows and processes

This workshop helps attendees increase marketing efficiency by teaching them:

  • Advanced AI prompt techniques that optimize results from AI tools
  • Effective methods for training AI over time
  • How to utilize AI to predict market trends and understand consumer behavior.

This workshop helps attendees improve marketing ROI by teaching them:

  • How to leverage AI to increase conversion rates
  • Utilizing AI for expedited and improved data analysis

Download the full agenda here


  • Cord Silverstein

    Cord Silverstein, a distinguished digital marketing strategist with over two decades of experience, has been at the forefront of integrating AI into marketing, revolutionizing how marketing teams compete in their industry. His dual expertise from client and agency perspectives has crafted his unique approach, making him a pivotal figure in driving success for numerous Fortune 500 brands, including Lenovo, BlackRock, Nationwide, EY, and Siemens.