Successful Agile Integration and Transformation Within Your Organization 401 (AG Mastery ) - Virtual Training

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This is the final workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs. If you want to achieve mastery and attend the four-part series (AG Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey program for each workshop.

Click HERE to register for Agile Marketing 101 (2:00 to 5:00 p.m. EDT, 4/11)

Click HERE to register for Sprint Planning & Project Estimating 201 (2:00 to 5:00 p.m. EDT, 4/13)

Click HERE to register for Executing an Agile Campaign 301 (2:00 to 5:00 p.m. EDT, 4/18)

Register below for Successful Agile Integration and Transformation Within Your Organization 401 (2:00 to 5:00 p.m. EDT, 4/20)

This is the final workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization.

Once you have learned the ropes of Agile Marketing and your team is ready to implement, you will need an effective pitch to gain the attention and win over the other key stakeholders within your organization. Transforming from a traditional marketing organization requires a change in process and mindset across all teams and stakeholders. Whether the need is to convince leadership of Agile’s usefulness, or convince key business stakeholders who play important roles in Agile process, a convincing pitch and process can be the key difference-maker between an Agile program that succeeds or fails.

In this virtual workshop, participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained. Participants will learn how to craft pitches that earn the confidence of leadership and key business partners and will have ample time with facilitator to draft their own pitch for later use.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you the experience you need in order to understand how to implement Agile on the job.

Target Audience
This virtual workshop is open for marketers at any level that develops and/or executes marketing campaigns. It is particularly useful for those who want to understand how to implement an agile process for improved decision-making.

Download the full benefits here

  • Setting the Stage (15min)
  • Identifying the Right Business Owner or Stakeholder (15min)
  • Leadership Pitch  (15min)
  • Break (15min)
  • Business Partner / Key Stakeholder Pitch (15min)
  • Find the Right Delivery Team and Pitch (15min)
  • Identify and Engage with the “Problem Children” (30min)
  • Individual Exercise: Develop Leadership and Business Owner Pitches(45min)
  • Closing (15min)



Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.