Instructors

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Nicole Ames

Founder and Principal at Twist IMC

Twist IMC is a consultancy Nicole created to help corporations better understand and implement best-practice principles of integrated marketing and social media. Nicole gained deep client-side experience working at Fortune 500 companies such as Liberty Mutual and Western Union.

Raymond Bednar

President and Founder

Hyperion Marketing Returns

Ray Bednar is president and founder of Hyperion Marketing Returns, which focuses on delivering significant value to client companies by providing marketing return on investment and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels.

Jake Breeden

Jake Breeden teaches leaders at some of the world’s leading companies, including Cisco, Starbucks, Microsoft, Deloitte, HP, Google and IBM. A decade ago, Jake taught primarily in the area of strategic marketing and communications. Over the past ten years he has completed additional research and teaching in leadership, culminating in his forthcoming leadership book, Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade As Virtues (Jossey-Bass, 2013). The book raises new questions about some of the workplace's most treasured bits of conventional wisdom. From bland balance to obsessive passion, Jake helps leaders prevent seemingly virtuous actions from leading to career-limiting unintended consequences.

Rex Briggs

Founder of Marketing Evolution

Marketing Evolution is a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. And was named one of the dozen “Best and Brightest” in media and technology by Adweek.

Brett Colbert

Chief Procurement Officer, MDC Partners

Brett Colbert spent over 15 years in executive management at both advertising and media agencies. These experiences gave him the foundation and unique perspective to successfully transition to marketing procurement in 2003. After leading Global Procurement teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett recently went back to his roots and joined MDC Partners as Chief Procurement Officer, based in their New York Innovation Centre.

Neil Cohen

Vice President of Marketing at Visage

Neil Cohen has more than has 30 years of experience creating, building and managing brands for start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds. He is currently Vice President of Visage, and enterprise mobility management (EMM) SaaS company. For 12 years prior to Visage, Neil had been the principal of Cohen & Company, a San Francisco- based brand and marketing strategy firm that has done work for Yahoo!, Blue Shield, Friendster, San Francisco State University, SFO, Audience, Alibaba and more than 100 startups. Neil has held Vice President positions at SEGA, Hilton, Arby’s and Zircon Corporation and was a founding partner of Gelman & Gray Communications (purchased by Chiat Day) Douglas Consulting Group (purchased by Cohn & Wolf).

Richard Costello

Founder of MagicEcho

MagicEcho is a consultancy that facilitates retreats, strategy reviews and brainstorming sessions for boards of directors, management teams and industry groups as well as counsel on marketing strategy and planning. Richard leads seminars for the ANA School of Marketing on a variety of subjects, including branding, integrated marketing communications, new product development, marketing innovation and marketing planning.

Joanne Davis

President of Joanne Davis Consulting

The firm specializes in agency search and compensation, client/agency relationship optimization, training and coaching for marketers, and procurement. Clients include and have included ExxonMobil, Johnson & Johnson, Macy’s, Marriott International, Pfizer, Subway, and leading companies in multiple industries.

Marjorie Dufek

Director, Digital Marketing for Brown-Forman Corporation, and President, Amiga Marketing LLC.

Ms. Dufek has held a wide range of management positions with Brown-Forman since 1985; she has led the development of digital strategy as part of Brown-Forman’s Digital Marketing team since 2000, blazing the trail for digital innovation throughout the Brown-Forman portfolio of brands. She led the Jack Daniel’s digital team from 2008 to 2012, and now leads the development of enterprise-wide digital marketing strategies, focused on web presence, digital advertising, and consumer relationship marketing through email and social channels.

Leslie Ehm

President & Chief Fire Starter, Combustion / Founder & Principal, Three Training

Leslie Ehm has been working and living in the world of creative collaboration for over 25 years. A former musician and TV host turned advertising Creative Director, she founded Three Training – a company devoted to elevating ideation, collaboration and presentation skills for ad agencies and marketers. In addition to Three, Leslie is also President and Chief Fire Starter at Combustion – a training and development company that sets organizational productivity on fire through applied creativity.

Barbara Ford

SVP, AMG Strategic Advisors

Barbara is a Senior Marketing/Advertising/MarCom executive with a broad base of brand building success working with leading advertising agencies and blue-chip companies, including Kraft, SC Johnson and DDB. She has experience building brands, launching new products, defining approaches for development of integrated marketing communication programs, leading cross-disciplined teams, and capturing sustainable savings to fund brand growth. Prior to AMG Strategic Advisors, Barbara served as Director of Marketing Services at SC Johnson & Son, Inc. where she was responsible for key functions in support of business dynamics and brand communications, including Media, Consumer Promotion/Shopper Marketing, Marketing Research, Analytics, Consumer Relations and Consumer Relationship Management.

Jillian Gibbs

Founder and CEO of APR

APR is a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their advertising production spend, Jillian has helped define new standards within the production industry throughout her 20 year career.

Harry J. Gold

Founder and Chief Executive Officer of Overdrive Interactive

Overdrive Interactive is an award-winning digital marketing firm in Boston. Harry's primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs. Overdrive serves leading brands including Harley-Davidson, Samsonite, General Electric, Topps, Bazooka Candy Brands, Cold-EEZE, Avid, Dow Jones, John Hancock, AXA, AAA, Vistaprint, EMC, and IBM.

Mitchell Goozé

Principal with the Customer Manufacturing Group

The Customer Manufacturing Group is a leading marketing/sales process management consultancy. In addition to process-related topics, including the alignment of marketing and sales, Mr. Goozé focuses on marketing strategy, innovation, and customer insights. He is the former president of four Teledyne companies and has worked as a marketing professional and been involved in the launch of several new-to-the-market consumer and technology products.

Wendell Grimsley

Wendell Grimsley is a marketing professional with over 23 years of agency and client-side experience. His roots are firmly planted in Direct Marketing, having helped design and execute direct response programs for global brands such as Xerox, Steelcase, Infiniti Motorcars, and Epson.

Bruno Gralpois

Co-Founder & Principal, Agency Mania Solutions

Bruno is the author of the highly regarded, international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results (available in multiple languages). Experts consider Agency Mania an industry reference on agency management, and many large advertisers have used it as hands-on training material. Bruno is Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping large marketing organizations realize the "transformational" value of managed agency partnerships.

Casey Jones

Co-founder and Chief Executive Officer of BriefLogic

BriefLogic is a software and services company helping national and global corporations drive higher returns on marketing investments. A former vice president of marketing at Dell, Mr. Jones also has served as executive vice president and chief strategy officer for the global technology practice of McCann Worldgroup. Mr. Jones has lectured and trained marketing teams nationally and internationally in account planning, strategy development, and integrated marketing

Jeff Krawitz

Principle, Customer Manufacturing Group

Professor, NYU and Columbia University

As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth.

Jerry (Yoram) Wind

Lauder Professor, Professor of Marketing The Wharton School

Director, SEI Center for Advanced Studies in Management

Academic Director, The Wharton Fellows Program & The Wharton Future of Advertising Program

Jerry Wind joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum.

Paul Kurnit

President, PS Insights

Founder, KidShop, Kurnit Communications

Professor of Marketing, Pace University

Paul is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. His advertising career began at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. As president of Griffin Bacal (a DDB agency), Paul managed businesses in virtually every consumer and service business category. He was also executive vice president of Sunbow Entertainment.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Effective Writing For Any Platform

New York, NY

Media Strategy

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Integrated Marketing Communications

Chicago, IL

Assignment Briefing

Chicago, IL

How To Optimize Your Agency Partner Relationships

Chicago, IL

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Digital Leadership Masterclass

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

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