2018 ANA Media Conference Presented by Quantcast

The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. This is the conference where the transparency issue first burst into the spotlight. The 2018 ANA Media Conference will feature important issues and perspective from industry leaders. Plus, the networking will be fabu­lous. Issues to be covered include content marketing, programmatic, transparency, data, owned media, influencer marketing, in-house agencies, digital media, and more.

The ANA Media Conference is known for its catalytic content, boundary-pushing debates, and insights you can take back to the office.  Are you a media leader?  Then join the conversation at the ANA Media Conference.   #ANAMedia

Post-conference perspectives from attendees at previous conferences include:

  • "Truly industry-moving conversations with real impact. A call to arms and significant news to share."
  • "Excellent content for all levels of an organization."
  • "Overall the best conference I've been to. I felt this year's topics were extremely relevant."


The ANA Media Conference sold out in 2017, so don't delay! Reserve your spot today!


Host:

Jeni Gardner
Senior Director Media, North America
Unilever
ANA Media Leadership Committee Co-Chair


when

Start: Wednesday, February 28, 2018 at 4:00pm

End: Friday, March 2, 2018 at 12:00pm

WHERE

The Ritz-Carlton, Grande Lakes  
4012 Central Florida Pkwy
Orlando, FL 32837

The ANA has negotiated a special room rate of $344/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, February 14, 2018, after which prevailing rates apply.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
REGISTRATION ANA $1,045 Associate Gold $1,045 Associate Silver $1,360 Associate Individual $1,465 Non Member $1,465

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,675 for up to two members from the same company, and Associate Silver Members may take advantage of this deal for $1,885. Non-Members may also take advantage of special pricing of $2,095 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, February 28, 2018
3:00pm Registration Opens

4:00pm Pre-Conference

ADVANCED TELEVISION

Advanced television is the fusion of the best attributes of traditional television (strong content and large audiences) with the best attributes of digital media (precise audience targeting). It applies today's wealth of data to define audiences in new ways with technology that enables advertisers to build a plan to reach that increasingly fragmented audience across the spectrum of TV and video content consumers watch today. ANA and Forrester have collaborated on new research, to be debuted at this conference, to learn how advertisers are using advanced television covering issues including benefits, barriers to growth, use of data and measurement.

Jim Nail (@jim_nail)
Principal Analyst Forrester Research

THE FUTURE OF DATA AND ANALYTICS

In a new MediaVillage study, marketers identify data and analytics as the most important contributors to media decisions, ahead of brand safety and even cost efficiency. An all-star panel of experts will share what every marketer needs to know about the future of data and analytics. Issues addressed will include the reliability of data provided by major media companies and the quality of data shared by marketers with their agencies.

Lisa Donohue
CEO Publicis Spine
Jack Myers (@MediaVillagecom)
Media Ecologist, Founder MediaVillage
Greg Pharo (@greg_pharo)
Director, Media Analytics The Coca-Cola Company
6:00pm Reception

7:00pm Dinner

Thursday, March 1, 2018
7:30am Breakfast

8:30am General Session

TARGET PUTS "GUESTS" FIRST VIA PROGRAMMATIC, INFLUENCERS, AND ATTRIBUTION MODELS

Kristi Argyilan leads the team that is transforming all paid, owned, earned and shared media channels for the beloved Target brand. In 2016, Target launched its one-of-a kind in-house programmatic operation, Target Guest Access, leveraging first-party data to reach Target shoppers via the retailer's digital, mobile and media channels, while attributing in-store sales to specific ad impressions. Additionally, her team has built an in-house attribution capability that supports this work and created a dynamic influencer marketing program. In this session, Kristi will take us behind the scenes of the innovative work she is leading for one of the world's most cherished brands.

Kristi Argyilan
Senior Vice President, Media and Guest Engagement Target

JOHNSON & JOHNSON: MODERN MARKETING FOR A HOUSE OF BRANDS

Debra Bass is responsible for leading the development of world-class marketing capabilities to drive transformational business growth behind J&J's $14B portfolio of global and regional brands. In this session, she will discuss how J&J is utilizing unique media opportunities to lean into J&J's "modern marketing" agenda of how they connect with audiences in hyper-relevant ways leveraging the latest technology, tools, channels and platforms.

Debra Bass
President, Global Marketing Services Johnson & Johnson

BUILDING AN IN-HOUSE AGENCY AT SPRINT

Over the past two years, a key part of the Sprint’s digital transformation has been to regain control of customer data by setting up an in-house digital marketing agency. Lead by Chief Digital Officer Rob Roy, the move to bring more talent under the Sprint umbrella allows the company to streamline internal communications, cut costs, and take a more data-driven approach. This session will cover the challenges and opportunities that abound when building an in-house team.  

Rob Roy
Chief Digital Officer Sprint
10:30am Networking Coffee Break

11:00am General Session (cont.)

THE MOST QUOTED MAN IN ADVERTISING

In his role as a leading industry analyst, Brian Wieser is responsible for the coverage of all things advertising. He is well known for his deep understanding of the industry honed from his years as an advertising agency executive and his substantial rolodex of industry practitioners. Advertising Age calls Brian, "The most quoted man in advertising." In this session, Brian will provide his perspective on media issues and trends – agencies, video, digital, ad-tech, marketing tech, measurement and more.

Brian Wieser
Senior Research Analyst – Advertising Pivotal Research Group

FORD MOTOR COMPANY: THE ART & SCIENCE OF MEDIA INNOVATION

In August 2016, Ford Motor Company launched the auto industry's first dedicated branded VR app and recurring content series. The launch marked yet another instance of a classic brand taking risks and investing in innovation to build relationships with a new generation of consumers. The pressure to innovate has never been so high and the ROI of new technologies such as VR remains difficult to measure. Ford is justifying this type of investment with dynamic team to help them navigate "what, when, and how" of media innovation. In this session, the head of US Integrated Marketing & Media for Ford Motor Company will share their approach to media innovation.

Lisa Schoder
U.S. Integrated Marketing & Media Lead Ford Motor Company
12:30pm Luncheon

1:40pm General Session (cont.)

AMERICAN EAGLE OUTFITTERS: RETAIL SUCCESS STORY IN THE DIGITAL AGE

American Eagle Outfitters is a Gen-Z and Millennial retailer that has grown and transformed their business over the last few years through highly effective marketing. Their secret? They leverage data-driven audience insights across teams and let those insights drive the creative and media process. They are truly disrupting the retail landscape through chat bots, award-winning influencer, content and e-commerce marketing programs, and by abandoning the silo-ed team structure in favor of a data-driven approach to media and creativity to break down barriers to marketing success in the age of digital. Kristen D'Arcy, who runs media, digital marketing and social for American Eagle Outfitters, will take us on a journey of how this retailer maintains its leadership position amongst the Gen-Z and Millennial audiences.

Kristen D'Arcy
Head of Performance Digital Marketing & Media American Eagle Outfitters
2:15pm Networking Coffee Break

2:35pm General Session (cont.)

MCDONALD'S: THE FUTURE OF "DATA-FIRST"

Bob Rupczynski is global vice president of media and customer relationship management at McDonald's. In this role, he is responsible for enhancing McDonald's digital capabilities and its use of technology to improve the customer experience. In this session, he will uncover how McDonald's is leading the future of data-driven, real-time precision marketing and how they work with technology partners and agencies to deliver on this "tall order."

Bob Rupczynski
Global Vice President, Media and Customer Relationship Management McDonald's Corporation

TRANSPARENCY: 3 YEARS AFTER JON MANDEL

The transparency issue burst onto the scene at the 2015 ANA Media Conference with former media executive Jon Mandel's session. The K2 Intelligence report followed and concluded that non-transparent business practices, including cash rebates to media agencies, were pervasive in the U.S. media buying ecosystem. Marketers have responded with updates to the advertiser/agency contract, audits and changes to programmatic buying practices. This session will highlight recommendations and specific action steps taken by marketers to address media transparency issues.

Keri Bruce (@kerisbruce)
Partner, Entertainment and Media Industry Group Reed Smith
Erin Frum
Enterprise Media Director Nationwide
6:00pm Reception

Friday, March 2, 2018
7:30am Breakfast

8:30am General Session

Topic TBA

Speaker TBA

LA QUINTA INNS & SUITES: CROSS AND OMNI CHANNEL MEDIA

As the Director of Media and Digital Marketing for La Quinta Inns & Suites, Amy Bartle has been focused on multi-platform media delivery to travel consumers since 2009. While consumers have broadly adopted the multi, cross and omni channel world of content consumption, media research and planning tools have lagged behind. The "platform wars" being waged in the headlines of industry newsletters aren't helping. This session will discuss the challenges and possible solutions to cross and omni channel media planning, including a discussion on what publishers and research partners could do to help.

Amy Bartle
Director, Media & Digital Marketing La Quinta Inns and Suites
10:00am Networking Coffee Break

10:30am General Session (cont.)

CONSUMER CONNECTIONS 2020

Anheuser-Busch InBev is the world's largest brewer. Lucas Herscovici has global responsibilities for media. It's a big and fascinating job. AB InBev recently concluded a global media agency review intended to reduce complexity and structure an approach to marketing into a more consistent operating model. In this session Lucas will discuss learnings from that media agency review as well as AB InBev's approach to data, programmatic buying, earned media and how they are evolving their connections model to the twenty-first century.

Lucas Herscovici (@luhersco)
Global Marketing VP of Consumer Connections, Insights and Innovation Anheuser-Busch InBev
12:00pm Conference Adjournment

Additional Sessions Details to be Confirmed


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.