All MKC Content
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How Audi Cultivates Fandom on Social Media
Event Recaps September 15, 2022Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.
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How Madewell Stole the Summer with #JORTCORE on TikTok
Event Recaps September 15, 2022Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.
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How to Forecast and Measure Organic Marketing Channels
Conference Session Videos September 15, 2022In this video, Oura shared how it forecasts growth and measures the impact of organic channels.
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How to Forecast and Measure Organic Marketing Channels
Conference Highlights September 15, 2022Have an experimentation mindset when using and measuring the impact of organic marketing channels.
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How to Forecast and Measure Organic Marketing Channels
Event Recaps September 15, 2022Oura shared how it forecasts growth and measures the impact of organic channels.
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Inclusive Marketing Helps Your Brand While Helping Others
Soundbites September 15, 2022Laura Knebusch from Georgia-Pacific talks about how inclusive marketing affected the brand's KPIs.
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Industry Players Join Forces to Tackle Cross-Media Measurement
Conference Session Videos September 15, 2022In this video, a panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.
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Industry Players Join Forces to Tackle Cross-Media Measurement
Event Recaps September 15, 2022A panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.
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Legal Watchouts and Brand Safety Risks in Metaverse and NFT Marketing
Event Recaps September 15, 2022Though brands’ interest in the metaverse is very high, the space comes with some major legal and brand safety risks. Keri Bruce, partner at Reed Smith, shared some of the major legal considerations and red flags for brands and advertising lawyers when activating within the metaverse.
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Lowering Production Costs Through State Commercial Tax Incentives
Event Recaps September 15, 2022In this session, APR updated production management committee members on the latest developments to maximize rebates and credits across the U.S.
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Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That
Soundbites September 15, 2022Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.
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Maximizing Digital Marketing ROI While Navigating Consumer Privacy Hurdles
Event Recaps September 15, 2022R3’s Jason Velliquette shared tips and insights for how marketers can maximize the effectiveness and ROI of their digital campaigns despite current and anticipated data privacy challenges.
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NFTs: Finding Value Beyond the Hype
Webinar Rewinds September 15, 2022In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.
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Opening Remarks of the 2022 ANA Measurement and Accountability Conference
Conference Session Videos September 15, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Measurement and Accountability Conference.
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Patagonia Has Set a New Precedent
Industry Insights September 15, 2022Patagonia embodies brand purpose. Now more than ever. The company’s founder made the rare decision to transfer the ownership of the company to a trust and nonprofit organization, rather than sell it for a profit, as reported by the New York Times.
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Powering Chipotle with Insights and Analytics
Event Recaps September 15, 2022Chipotle shared how it built its marketing insights and analytics function to help support the brand’s larger marketing function and drive the company forward.
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Powering Chipotle with Insights and Analytics
Conference Highlights September 15, 2022The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.
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The Content Habits of Audiences
Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
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The Evolution of CDP’s Within Your Stack Presented by the CDP Institute
Event Recaps September 15, 2022Customer Data Platforms are widely discussed but poorly understood. Long-time MarTech analyst and CDP Institute founder David Raab clarified CDP functions, use cases, benefits, and obstacles, and discussed where CDPs fit in the evolution of the larger MarTech landscape.
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The Evolving Measurement Vision
Conference Session Videos September 15, 2022Measurement has evolved and VideoAmp is paving the way. Hear from Ross McCray, CEO of VideoAmp as he discussed industry trends, cross-media measurement, and his vision of the future state of media currency.
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