All MKC Content
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Agency Feedback and Performance Evaluation
ASK Answers October 12, 2022How can I give my agency effective, actionable feedback?
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B2B SMBs Can Excel in Content Marketing
B2B October 12, 2022Content marketing has become de rigueur among SMB companies, but the outcomes leave a lot to be desired. Instead of taking a scattershot approach to generating original content, SMBs need to pick just one content initiative that's valuable enough to cut through the proverbial clutter.
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Colgate Discusses the Latest on Brand & Performance Metrics
Industry Insights October 12, 2022Colgate Palmolive’s Renee Milliaressis, chief media officer, and Patrick McGraw, director of global analytics integration, recently sat down with the ANA’s Michael Berberich, senior director of content & marketing, to discuss their views on brand and performance metrics.
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Commanding the Brand for the Washington Commanders
Conference Highlights October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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Commanding the Brand for the Washington Commanders
Conference Session Videos October 12, 2022In this video, learn how the Washington Commanders team embraced its new identity, created a first-of-its-kind content studio, and designed non-football content that has brought fans into the new era of Washington football.
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Commanding the Brand for the Washington Commanders
Event Recaps October 12, 2022Ryan Moreland and Will Misselbrook, both of the Washington Commanders, discussed how the team has embraced its new identity, reviewing the creation of a first-of-its-kind content studio and providing some examples of non-football content that has been created to bring fans into the new era of Washington football.
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Consumer Fraud: Brand Impact and Brand Role
Event Recaps October 12, 2022In this session, learn what's top of mind for consumers when it comes to fraud and what a company's obligations are to protect its brand and educate consumers.
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Creativity Is Intelligence Having Fun
Conference Highlights October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
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Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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Creativity Is Intelligence Having Fun
Event Recaps October 12, 2022Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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End-Of-Year Advertising Will Be Stronger Than Some Predict
Industry Insights October 12, 2022The end of the year is quickly approaching. In the advertising world, the changing of the calendar from September to October signals the beginning of a time-tested and frenzied period of heightened spending activity, during which advertisers and brands seek to capitalize on the looming holiday season.
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From Hesitation to Hope: A Marketer's POV on Hispanic Heritage Month
Industry Insights October 12, 2022My feelings toward Hispanic Heritage month are complicated. As a Latina born in San Juan, Puerto Rico who has dedicated the last two decades to multicultural marketing, my life is devoted to honoring my heritage.
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How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Event Recaps October 12, 2022Grubhub's head of brand and creative, Ben Whitla, and Mark Feldstein, president and partner of Known Studios, discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Event Recaps October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this session, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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Marketing Micro-Moments
Pulse October 12, 2022Google defines micro-moments as occurring, “when people reflexively turn to a device –increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
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