All MKC Content
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Branded Content and Content Synergy at ESPN Creative Studio
Event Recaps October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.
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Craft a Holistic Customer Journey
Event Recaps October 13, 2022In this session, Neustar, a TransUnion company, explored how to create a holistic marketing program that delivers meaningful impact for customers and organizations.
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Creative (Re)Branding
Conference Session Videos October 13, 2022In this video, Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
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Creative (Re)Branding
Event Recaps October 13, 2022Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
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Creative Ways Brands Can Gain More Attention
Industry Insights October 13, 2022Coke and other brands with product placements in Season 4 of Stranger Things earned $27 million in brand value according to a YouGov study. If that doesn’t count as audience attention, then I don’t know what does. Yet, many digital advertisers don’t think about it that way yet.
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Digital Audio: The Medium, the Message, and the Money
Event Recaps October 13, 2022SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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Digital Audio: The Medium, the Message, and the Money
Conference Session Videos October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
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Busting the Myths of Video Ad Serving Complexity
Partner Content October 13, 2022The act of playing an ad on a screen is wrongly shrouded in myth. It's time to shine a light on some of the misconceptions surrounding video ad serving and see it clearly as a non-subjective logistical step in the campaign activation workflow. Here are four myths about video ad serving and why marketers shouldn't give them a second look.
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Five Things You Didn’t Know You Could Do with a Co-op
Webinar Rewinds October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Recaps October 13, 2022In this session, learn the spectrum of metrics, data, and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Highlights October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Session Videos October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Recaps October 13, 2022Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
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Overview of the 2022 ANA Brand Activation and Creativity Conference
Conference Highlights October 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Activation and Creativity Conference.
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Pay it Forward
Event Recaps October 13, 2022In Spring 2021, Spectrum Reach launched the Pay it Forward program, offering complimentary advertising and valuable marketing resources to many diverse businesses. Amber Fogler-Tortora spoke about the tremendous impact the program has had on the communities and the small businesses in the program.
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Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Conference Session Videos October 13, 2022In this video, Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
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Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Event Recaps October 13, 2022Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
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Rebranding from Within
Soundbites October 13, 2022Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.
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Reimagining Retail with American Eagle and Snapchat
Conference Session Videos October 13, 2022In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
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Reimagining Retail with American Eagle and Snapchat
Event Recaps October 13, 2022American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
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