All MKC Content
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Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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Creativity Is Intelligence Having Fun
Event Recaps October 12, 2022Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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End-Of-Year Advertising Will Be Stronger Than Some Predict
Industry Insights October 12, 2022The end of the year is quickly approaching. In the advertising world, the changing of the calendar from September to October signals the beginning of a time-tested and frenzied period of heightened spending activity, during which advertisers and brands seek to capitalize on the looming holiday season.
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From Hesitation to Hope: A Marketer's POV on Hispanic Heritage Month
Industry Insights October 12, 2022My feelings toward Hispanic Heritage month are complicated. As a Latina born in San Juan, Puerto Rico who has dedicated the last two decades to multicultural marketing, my life is devoted to honoring my heritage.
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How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Event Recaps October 12, 2022Grubhub's head of brand and creative, Ben Whitla, and Mark Feldstein, president and partner of Known Studios, discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Event Recaps October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this session, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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Marketing Micro-Moments
Pulse October 12, 2022Google defines micro-moments as occurring, “when people reflexively turn to a device –increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
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Pouring Out Personalization: How Pepsi Delivered Hyper-Relevancy at Scale
Event Recaps October 12, 2022PepsiCo shared how it leverages personalization, testing, and targeted content to make powerful connections with consumers.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinar Rewinds October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinar Rewinds October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Conference Session Videos October 12, 2022In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Event Recaps October 12, 2022Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Impact of the Sephora Privacy Case
Event Recaps October 12, 2022Boltive elucidated the precedents that have been set by California’s decision to fine Sephora under the CCPA.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Highlights October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Session Videos October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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