All MKC Content
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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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Maybelline New York: Defining Our Brows and Streaming Success
Event Recaps September 21, 2022In this session, learn how L'Oreal's in-house agency LeDesk used programmatic media to break through the clutter in the competitive streaming CTV landscape.
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Navigating Media Investments in a Fast-Paced World
Industry Insights September 21, 2022Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.
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Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
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Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
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Challenger Brands
ASK Answers September 20, 2022How do challenger brands succeed in becoming competitive leaders?
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Chevron Redesigns Its Intranet to Be More Customized and Engaging
In-House Excellence Awards September 20, 2022Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.
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Citi Bike Turns Rides into Meals for Children
In-House Excellence Awards September 20, 2022Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.
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From Insight to Action — How Land O’Lakes Uses Data to Drive Optimization
Event Recaps September 20, 2022Steve Rude of Land O’Lakes explained how he revamped the company’s data optimization program, including outlining the organization’s new guiding principles and a process to identify useful data insights and turn them into actionable takeaways.
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How Merrell Brought Joy to the Outdoors
In-House Excellence Awards September 20, 2022Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.
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How NI Used Change Management to Sell Its Updated Brand Purpose Internally
Podcast Clips September 20, 2022Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.
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How Spotify Leveraged Mixed Method Insights and Experimental Design
Event Recaps September 20, 2022Spotify discussed mixed methods, research, and experimental design to improve the conversion funnel through technology, and insights and experimentation.
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Increasing Animal Lifesaving Awareness Among Hispanics: Best Friends Animal Society’s Spanish Campaign
Event Recaps September 20, 2022Best Friends Animal Society strove to promote pet adoption among Hispanics.
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Muchacha Coffee: Branding Innovators While Breaking Stereotypes
Event Recaps September 20, 2022A women's coffee brand grown in Colombia offers all-women supply chain coffees in the U.S. Learn why their coffee blends are named after Hispanic women and how they successfully market their brand on the mainland while using Latina figures in their packaging to tell their story.
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Rapid Experimentation in Marketing
Event Recaps September 20, 2022Intuit shared its process for leveraging data and testing to optimize personalization and the end-user experience.
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Reversing the Decline in CMO Tenure
Champions of Growth Podcast September 20, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.
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Testing and Learning for Marketing Excellence in an Uncertain World
Event Recaps September 20, 2022The Clorox Company’s Narasu Rebbapragada shared how the Clorox brand responded to continuously evolving consumer sentiments around COVID-19 by using a test-and-learn mentality, providing two examples of how her brand ran quick and efficient tests to optimize messaging and targeting.
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These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs
Podcast Clips September 20, 2022What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.
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Unlocking ABM Success: How to Use Insights and Personalization to Drive
Conference Session Videos September 20, 2022In this session, learn how ZS evolved to an ABM approach that works, makes sales more effective with insights and enablement tools, delivers an ABM program that’s recognized by executives as driving results for the firm, and more.
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