Class Agendas
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Building a Brand Management Framework for Effective Brand Management 201 (EBM Mastery)- Virtual
Class AgendasThis workshop helps marketers build effective brands by mastering brand positioning, differentiation, and personality development. Participants will use the Brand Bullseye tool to align their brands with customer needs and drive long-term value through impactful strategies.
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Building High Value Customer Engagement
Class AgendasThis workshop will help you understand how to take your brand from one that high value customers merely like to one that they truly love. Through the workshop, you will learn the difference between loyalty (a rational behavior) and true customer engagement (which is irrational and emotional behavior). You will also learn six important steps you can take to turn your customers into truly engaged lovers of your brand, who will spend more money with you and promote you to others.
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Business Acumen For Marketers
Class AgendasIt isn’t enough to conceive and execute a world-class marketing campaign. You need to communicate that success to the so-called “C-suite” of your corporation — especially the CEO, CFO and COO, who make budget decisions. It’s vitally important that you do so in language they understand. Too often marketing is perceived as a necessary evil that lacks the business acumen and “big picture” perspective to participate in executive management. This workshop will teach what you need to know about how businesses operate from a general profit/loss management perspective and how marketing specifically fits into various business models.
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Capability and Talent Leadership for CMOs
Class AgendasThis engaging and interactive workshop, led by Jerry Wind, Professor of Marketing at Wharton and Academic Director of the Wharton Future of Advertising Program, and featuring a panel of forward-thinking CMOs, will help you develop a practical action plan to transform your organization’s talent and capability.
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Clarifying Your Marketing Message - Virtual
Class AgendasThis interactive virtual workshop teaches marketers how to clarify messaging through storytelling. Learn a proven framework and tools like BrandScript to create clear, compelling messages that resonate with customers and boost engagement. Perfect for anyone involved in marketing development.
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Clarifying Your Marketing Message - Virtual
Class AgendasThis interactive virtual workshop teaches marketers how to clarify messaging through storytelling. Learn a proven framework and tools like BrandScript to create clear, compelling messages that resonate with customers and boost engagement. Perfect for anyone involved in marketing development.
view