Class Agendas
-
The Co-Creation Campaign & Innovation Garage (S4G Mastery) - Virtual
Class AgendasThis final workshop in the ANA’s STORYMAKING for Good series helps marketers design impactful co-creation campaigns, driving growth and consumer engagement through authentic, physical and digital experiences.
view -
The Creative Side of Integrated Marketing
Class AgendasWith budgets being slashed and the rules of effective communication being broken, the challenges to raise the level of your communication efforts may seem daunting. They are not. Gain an insider's perspective on how to get creative work that builds sales and the value of your brand.
view -
The Creative Side of Integrated Marketing
Class AgendasWith budgets being slashed and the rules of effective communication being broken, the challenges to raise the level of your communication efforts may seem daunting. They are not. Gain an insider's perspective on how to get creative work that builds sales and the value of your brand.
view -
The Marketer's Guide to Game Changing Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. Marketers capabilities therefore need to change as new technologies transform the media value chain. In this course, you will learn about effective strategies that can engage the consumer in a conversation with your brand and maximize the value of your media budget. Most importantly, participants will have time to address their own consumer and competitive challenges to better understand how to develop the most effective and impactful media plans for their organizations.
view -
The Marketer's Guide to Game Changing Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. Marketers capabilities therefore need to change as new technologies transform the media value chain. In this course, you will learn about effective strategies that can engage the consumer in a conversation with your brand and maximize the value of your media budget. Most importantly, participants will have time to address their own consumer and competitive challenges to better understand how to develop the most effective and impactful media plans for their organizations.
view -
The Marketer's Guide to Game Changing Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. Marketers capabilities therefore need to change as new technologies transform the media value chain. In this course, you will learn about effective strategies that can engage the consumer in a conversation with your brand and maximize the value of your media budget. Most importantly, participants will have time to address their own consumer and competitive challenges to better understand how to develop the most effective and impactful media plans for their organizations.
view -
The Marketer's Guide to Game Changing Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. Marketers capabilities therefore need to change as new technologies transform the media value chain. In this course, you will learn about effective strategies that can engage the consumer in a conversation with your brand and maximize the value of your media budget. Most importantly, participants will have time to address their own consumer and competitive challenges to better understand how to develop the most effective and impactful media plans for their organizations.
view -
The Marketer's Guide to Game Changing Media Strategy
Class AgendasMarketers face a changed environment. Consumers are now media producers, programmers, and distributors. The convergence of media and technology is affecting the connection between marketers and consumers in unprecedented ways. Marketers capabilities therefore need to change as new technologies transform the media value chain. In this course, you will learn about effective strategies that can engage the consumer in a conversation with your brand and maximize the value of your media budget. Most importantly, participants will have time to address their own consumer and competitive challenges to better understand how to develop the most effective and impactful media plans for their organizations.
view