Blogs
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Macro Trends Impacting Events
Blogs March 21, 2019With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.
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Be Big Somewhere: 3 Keys to Media Planning Success
Blogs March 20, 2019In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.
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Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient
Blogs March 19, 2019In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.
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12 Insights from the ANA In-House Agency Conference
Blogs March 18, 2019The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.
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3 Brands Successfully Marketing to the LGBTQ+ Community
Blogs March 14, 2019Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.
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Brand Purpose Podcast: Inspiring Brands, with KoAnn Skrzyniarz
Blogs March 14, 2019In the third episode of the ANA Brand Purpose podcast, KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.
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The 8 Questions Buyers Should Ask Every Data Provider
Blogs March 13, 2019Want to ensure that your ads are reaching the right people? Here are eight questions every buyer should ask their data providers.
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Less Is More When It Comes to Content Marketing
Blogs March 12, 2019In our second installment of our Marie Kondo-inspired series, learn how to tidy up your content marketing.
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Utah Abandons Effort to Tax Advertising
Blogs March 8, 2019Governor Gary Herbert and Utah legislative leaders abandoned their efforts to pass a sweeping new tax on services, including advertising, by sending House Bill 441 to an interim study committee yesterday, effectively killing the proposal for this legislative session.
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How AI Will Transform the Consumer Journey
Blogs March 8, 2019Every marketer knows a great story is a relevant story. Tod Loofbourrow, chairman and CEO at ViralGains, explains how AI can help marketers tell more relevant stories.
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Driving ROI: Q&A with Sourcing Leader Tracy Avelar
Blogs March 7, 2019Tracy Avelar, managing director of vendor and sourcing management at Charles Schwab & Company, gives some insight into sourcing and procurement ahead of the 2019 ANA Advertising Financial Management Conference.
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Brands, It’s Time to Move Past Linear Storytelling — Here’s How
Blogs March 6, 2019Marketers lament the prevalence of second screens, but are they missing an opportunity for great storytelling? Abbey Thomas, CMO at Tremor Video DSP, explains.
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ANA Opposes Ad Tax Proposal in Utah Legislature
Blogs March 5, 2019ANA has contacted Governor Gary Herbert and the entire membership of the Utah Legislature to express our strong opposition to any tax on advertising.
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Applying the KonMari Method to Marketing
Blogs March 5, 2019What can marketers learn from Marie Kondo’s tidying methods? Here are some ideas to bring more joy into your marketing.
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The CCPA — Making Things Worse
Blogs March 4, 2019The California Consumer Protection Act (CCPA) is falsely labeled.
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Still Relying on Engagement?
Blogs March 1, 2019In an expanding and shifting marketplace, brands face more competition for their presence in consumers’ lives. Sebastian Jespersen shares his thoughts for how they can do it.
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Opt-in Media Buys: Between a Rock and a Hard Place
Blogs February 28, 2019Trust and transparency have been at the top of the list of industry issues for the past two years. An issue of increasing concern is opt-in, non-disclosed media transactions. Manuel Reyes, CEO of Cortex Media, explains.
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Come On In, the Water’s All Right
Blogs February 27, 2019Years after the industry was shaken by calls for increased transparency and reports of ad fraud, some say it’s safe for advertisers to resume their media buying activities. But is the water really safe?
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Eight Hours at CES 2019
Blogs February 27, 2019Seven trends gleaned from CES, condensed into a bite-sized read.
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