Blogs
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Privacy Shield 2.0 on the Horizon
Blogs April 11, 2022Big news was announced recently that thousands of small, mid, and large-sized global marketing companies have been waiting nearly two years to hear – a new framework for trans-Atlantic data flows has been reached.
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“Justice” Jackson and Commercial Speech – Where Will She Stand?
Blogs April 5, 2022Little light has been shed on what Ketanji Brown Jackson will mean for the commercial speech rights of advertisers and marketers on the U.S. Supreme Court - but her record contains a possible hint.
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5 Benefits of Establishing a Real Time Data and Insights Strategy
Blogs January 24, 2022As technology evolves at a lightning-fast pace, data is quickly becoming a digital marketer’s most valuable resource. Consumers have come to expect personalized experiences at every touchpoint, and it’s impossible to deliver these types of highly targeted ads and campaigns without the analytics-derived insights needed to power them.
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What’s Next for E-Commerce in 2022? 5 Predictions About Innovation
Blogs January 6, 2022In recent years, we’ve seen seismic shifts in the customer experience (CX), with brands aiming to meet consumers’ rising expectations for e-commerce and the post-purchase experience. In 2022, these expectations will continue to evolve. E-commerce brands will also have to deal with growing competition, supply chain issues, as well as product and labor shortages
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The Fresh Market's CMO Kevin Miller on Diversity
Blogs December 20, 2021Over the past 35 years, not many have been comfortable enough with anchoring their business or individual successes closely to diversity initiatives, until recently. This time it seems different.
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What’s Your Training Identity?
Blogs December 14, 2021The method behind more than 85 percent of display, mobile, and video advertising, bought programmatically, is fundamentally changing, causing every marketer to assess how they are spending budget today and tomorrow. So how we appreciate, understand, and leverage these changes is of most importance.
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30 Years in Your Ears: Audio and Marketing
Blogs December 13, 2021Consumers are increasingly leaning into audio across platforms and moving off-screen as a result of extreme post-pandemic fatigue. Audio has, once again, become the consumers' go-to content of choice.
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Maximize Digital Marketing Investments by Harnessing Untapped Incrementality
Blogs December 13, 2021Google’s initial announcement to completely do away with third-party cookies has caused concern among industry players. However, there is significant opportunity for advertisers and publishers if they are willing to test and learn.
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Why B2B Has Different Challenges in the Post-Cookie World
Blogs December 13, 2021Alarmist takes on privacy changes and policy updates have equated these changes to an apocalypse for digital advertising. While no company will be immune to any of these changes, the impact will be felt differently across the ecosystem.
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5 Shifts E-commerce Brands Should Make to Mitigate the Supply Chain Crisis
Blogs December 10, 2021Retail experts predict an all-time high of over $1.147 trillion in holiday-related retail sales this year — a staggering 9 percent increase from last year's sales, per eMarketer. However, one major obstacle stands in the way of every single brand: the global supply chain crisis.
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Why Brands Should Better Utilize Retail Media Networks
Blogs December 10, 2021Growth of Retail Media Networks (RMNs) as shopper engagement vehicles accelerated dramatically in 2020 due to the pandemic, as shopper marketers and retailers had to expand digital platforms to connect with consumers who were adopting new shopping habits amid stay-at-home mandates.
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How Brands Are Finding Success in Flipping Tired Stereotypes
Blogs December 9, 2021From detail-obsessed Pinterest moms to loafing clueless dads, marketing has always loved a stereotype. They’re easy. They’re accessible. They require very little explanation or defense when thrust into a marketing campaign.
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How to Increase Holiday Sales with Better Performing Facebook Ads
Blogs December 8, 2021Facebook recently published a helpful holiday guide offering best practices for retailers and e-commerce brands. The company uncovered new trends about how gen X and boomers are adopting mobile shopping, perspective on mega-sales, and the rise of self-gifting — all of which can guide marketers on how to approach the holiday season.
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The CMO and CIO’s Action Plan for Marketing Data Security
Blogs December 8, 2021As first-party data moves front and center, CMOs are looking to make maximum use of the first-party data the company has available, and the CIO is eager to help. The two share a common goal of using data to properly engage customers and prospects, while also protecting all sensitive data.
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Diversity Is the 2021 Marketing Word of the Year
Blogs December 7, 2021It’s an absolute landslide! Diversity has been chosen by ANA members as the ANA 2021 Marketing Word of the Year.
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Hyper-Targeted Multicultural Marketing: 3 Audiences to Know
Blogs December 3, 2021Hyper-targeted marketing has never been more critical, particularly when it comes to connecting with the increasingly diverse population of the United States. In the 2020 census, nearly four out of 10 Americans identified as a race or ethnicity other than white.
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The Importance of Diverse Suppliers
Blogs December 3, 2021Supplier diversity has been a key focus of our work at ANA all year. In May we released "The Growth of Supplier Diversity" that provided a deep dive into supplier diversity in marketing/advertising from the marketer point of view -- covering benefits, challenges, spend, goals and measurement. Throughout the year we've regularly updated our "Certified Diverse Suppliers Resource List." In this new work ("And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification") we've flipped the process; rather than surveying marketers again, we surveyed the diverse suppliers on our resource list. The focus was on certification -- to understand its importance, benefits, challenges, ease/difficulty of the certification process and more.
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Hispanic Representation in Ad Industry Still Lags Behind
Blogs December 2, 2021The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!
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Screen Size Matters: Study Highlights Viewer Preferences
Blogs December 1, 2021Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platforms with a common metric; however,there is still work to be done on de-duplicating audiences and identifying overlaps.
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Rethinking Escalating Sponsorship Escalators
Blogs November 29, 2021Sponsorship fee escalators come standard with pretty much any multi-year sponsorship agreement. (For those of you less privy to sponsorship contracts, an escalator is an increasing incremental fee charged to the sponsor for each year the sponsorship is active on top of the original base fee.) However, lately, there appears to be a growing trend of properties baking in higher and higher year-over-year percentages. This could be a byproduct of attempting to recover losses inflicted by COVID or could simply be more creatively aggressive pricing strategies.
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