Blogs

  • Beyond Profit Podcast: A Conversation with CECP CEO Daryl Brewster

    Blogs   January 16, 2020  

    Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Daryl Brewster, CEO of the CECP, to learn about the challenges of investing in society, why CEOs are embracing purpose more than ever, how to best communicate do-good efforts, and more.

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  • Inside SAP’s Influencer Marketing

    Blogs   January 16, 2020  

    Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

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  • Ad Tax Issue Heats Up

    Blogs   January 14, 2020  

    After a period of relative calm in regard to state advertising taxes, there are now signs that these issues are heating up quickly as we enter the new year.

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  • RXBAR is No B.S.

    Blogs   January 14, 2020  

    Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with Victor to get his thoughts on key drivers to the brand’s success, its no B.S philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.

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  • 12 Takeaways from #ANAInfluencerMarketing

    Blogs   January 9, 2020  

    The ANA’s first Influencer Marketing Conference took place at the end of last year in New York. Here are 12 attendee-inspired takeaways from the event, sourced from Twitter.

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  • Finding the Common Threads Is Key for Generational Marketing

    Blogs   January 7, 2020  

    ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

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  • Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

    Blogs   January 2, 2020  

    There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce Group CEO Mark Giovino, brands are maximizing partnership opportunities with zoos and aquariums, which help fund critical conservation and educational efforts. In this episode of Beyond Profit, Giovino discusses this burgeoning marketing opportunity and the benefits to brands seeking to be a force for good and a force for growth.

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  • Bridging the Proof Gap for OOH Marketers

    Blogs   December 19, 2019  

    In today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”

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  • Making Mergers Work with Amy Barzdukas

    Blogs   December 12, 2019  

    Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.

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  • Insights on ABM from B2 Award-Winner David Caffey

    Blogs   December 11, 2019  

    The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

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  • CMOs: Are You Ready for CX 2030?

    Blogs   December 10, 2019  

    The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.

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  • B2B Communications that Drive Reputation and Revenue

    Blogs   December 5, 2019  

    By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.

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  • Personalization: The ANA 2019 Marketing Word of the Year

    Blogs   December 4, 2019  

    “Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

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  • Transforming a Legendary Brand with General Mills’ Brad Hiranaga

    Blogs   December 3, 2019  

    Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.

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  • Beyond Profit Podcast: A Discussion with Author Joe Jaffe

    Blogs   November 27, 2019  

    Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they must embrace digital disruption, talent resurrection, customer obsession, and corporate citizenship.

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  • The Case for Training: Build People, Build Your ROI

    Blogs   November 27, 2019  

    Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.

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  • Don’t Forget the Boomers, or You Will Leave Money on the Table

    Blogs   November 21, 2019  

    America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.

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  • Privacy for America’s Letter to Congress

    Blogs   November 21, 2019  

    ANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Association.

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  • Insight Into General Mills’ “Cheerios Moments of Good” Campaign

    Blogs   November 20, 2019  

    General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.

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  • The Power of Animation to Drive User Engagement

    Blogs   November 19, 2019  

    How can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.

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