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  • Univision's Chief Brand & Impact Officer Jessica Rodriguez on the Need for Diversity

    Blogs   October 15, 2021  

    Jessica Rodriguez has lived the change she now creates at Univision. She joined the leading media company serving U.S. Hispanics as a graduate intern 20 years ago and worked her way up through the ranks to her current role as chief brand and impact officer, championing diversity, equity, and inclusion both internally and for the industry at large.

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  • Who is Missing From Your Marketing Team?

    Blogs   October 14, 2021  

    Is there a key person missing from your marketing team? What skills do you need to bring onboard and develop to be more successful? Executives today must think about hiring and retaining the correct resources to build the right team as well as future proofing an organization in the world of modern marketing.

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  • Notable Quotes from the Masters of Marketing

    Blogs   October 12, 2021  

    The 2021 ANA Masters of Marketing Conference certainly had a different feel than those of years past. The COVID-19 pandemic kept the in-person crowd in Orlando, Fla., to a fraction of its typical size (although more than 3,000 registered to watch virtually).

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  • Employees Are at the Core of Brand Purpose

    Blogs   October 8, 2021  

    Frank Cooper III, CMO at BlackRock, discusses how CMOs can play a key role driving brand purpose and the opportunity for chief marketers as more and more companies hire chief purpose officers.

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  • 5 Tips for Converting Holiday Shoppers on Mega Sale Days

    Blogs   October 8, 2021  

    As the holiday season kicks off, it’s essential for retailers to make the most of mega sale days like Black Friday and Cyber Monday (BFCM). But it’s no longer enough to simply offer great deals and discounts and assume shoppers will come your way.

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  • Best Practices to Enhance Your Marketing Teams

    Blogs   October 8, 2021  

    With the right training, your teams will become more productive, improve business results, and become more engaged.

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  • Building Customer Relationships: The North Star of Endemic Marketing

    Blogs   October 8, 2021  

    With all the changes marketing teams have faced over the past year and a half and the many privacy and data regulations on the horizon, many marketers are scrambling to pivot strategies without really grasping the big picture. Although sometimes it seems like it, marketing isn’t just a numbers game.

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  • Key Takeaways from ANA's Day of Learning

    Blogs   October 4, 2021  

    What would you do if you woke up and suddenly everything you knew about marketing had changed? On September 14th, it did.

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  • Strategies for Effective Multicultural Marketing from Jack Daniel's

    Blogs   October 4, 2021  

    Fabrícia da Silva, Multicultural Marketing Manager USA & Canada for Brown-Forman/Jack Daniel's Tennessee Whiskey, is a featured speaker at the upcoming ANA Multicultural Marketing and Diversity Conference on October 24-26 in San Diego. ANA's Senior Director Gena Casciano recently connected with Fabricia for a pre-conference interview.

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  • Email Privacy ‘Regulation’ in the Age of Big Tech

    Blogs   September 27, 2021  

    Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California?

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  • The Chicken and the Egg Dilemma in Marketing

    Blogs   September 27, 2021  

    When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance.

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  • 4 Things Fast-Casual Brands Need to Know as Office Workers Return for Lunch

    Blogs   September 22, 2021  

    While COVID-19’s Delta variant has delayed some companies’ plans for going back to the office, the renewed energy for the vaccine rollout suggests the hybrid model is still more of a matter of “when” than “if” for this fall. In fact, according to a recent LinkedIn study, 64 percent of workers are already heading back in on some days. This means office workers will again patronize their favorite lunch spots after 18 months of largely making their mid-day meals at home. And that’s good news for fast-casual brands.

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  • Brand Response TV – More for Less?

    Blogs   September 22, 2021  

    Brand Response TV (BRTV) marketing leverages brand advertising and direct marketing to reap the benefits of both mediums.

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  • Purpose Creates Context

    Blogs   September 22, 2021  

    Recent regulations have driven industry-wide attention to privacy concerns in online advertising and marketing.

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  • A Billon Dollar FTC?

    Blogs   September 20, 2021  

    The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

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  • Innovid's Jessica Hogue on the Excitement of Connected TV

    Blogs   September 20, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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  • Targeting Proves Its Worth

    Blogs   September 13, 2021  

    Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

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  • How to Create a Competitive Advantage in a Virtual World

    Blogs   September 13, 2021  

    The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage by empowering their people to operate at their highest level. Here are three keys to getting there.

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  • Dents In The GDPR

    Blogs   September 9, 2021  

    The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

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  • Understanding Your Ad Agency’s Use of Affiliates

    Blogs   September 9, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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