Blogs

  • Brand Suitability vs. Brand Safety

    Blogs   March 26, 2020  

    Many in the digital media supply chain have begun to differentiate between “brand safety” and “brand suitability.” Ultimately, marketers will have to weigh in on whether or not there is a difference and why they should give any provider relief when it comes to protecting the brands that they steward.

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  • The Purpose Advantage: A Q&A with Barkley’s Jeff Fromm

    Blogs   March 24, 2020  

    In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.

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  • ANA and 65 Others Ask for CCPA Extension

    Blogs   March 20, 2020  

    Today, the ANA and 65 other major California and national associations sent an amended letter to the Attorney General of California and the Governor of California urging a delay in CCPA enforcement until January 2, 2021.

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  • Beyond Profit Podcast: A Discussion with YMCA’s Stephanie Rath

    Blogs   March 20, 2020  

    Beyond Profit host Ken Beaulieu sits down with Stephanie Rath, VP of marketing and brand management at the YMCA of the USA, to discuss brand-building for good, how brands can forge partnerships with nonprofits, and the blurring lines between nonprofits and for-profit organizations.

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  • ANA Calls for Veto of Maryland Digital Ad Tax Bill

    Blogs   March 19, 2020  

    Today, the Association of National Advertisers (ANA) called on Maryland Governor Larry Hogan to veto the digital ad tax just passed by the Maryland Legislature. This

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  • Maryland Legislature Passes First In The Nation Digital Ad Tax – ANA Calls for Veto

    Blogs   March 18, 2020  

    Today, the Maryland Legislature passed the first digital ad tax bill ever put forward by any state in the nation. The bill, HB 732, violates federal statutes, is highly likely to be unconstitutional, and is extremely counterproductive.

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  • ANA and Others Ask for CCPA Enforcement Extension

    Blogs   March 18, 2020  

    ANA, along with more than 30 major California and national trade associations, have called on the California Attorney General to provide a brief delay in enforcement of the California Consumer Privacy Act (CCPA).

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  • Uncovering Consumer Purchasing Cues from Online Conversation Clues

    Blogs   March 17, 2020  

    What could Disney, the United States Marine Corps, Hershey’s and Under Armour possibly have in common? An openness to using a progressive targeting strategy ultimately led each of the aforementioned organizations to an emerging AI-driven tool called conversational analysis, which parses online conversations to provide predictive insight into consumer behavior.

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  • How Will You Assess the Benefit Delivery of Your In-House Agency?

    Blogs   March 12, 2020  

    Seventy-eight percent of ANA members have in-house agencies. The question to be asked is, how will in-house agency executives measure and report on their operation’s benefit delivery?

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  • ANA Opposes Amended Maryland Digital Ad Tax Bill

    Blogs   March 11, 2020  

    Today, the ANA sent a letter to the entirety of the Maryland Legislature to declare our opposition to the amended version of SB 2 which would create a first in the nation tax on digital advertising.

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  • New ANA White Paper on Payment Terms

    Blogs   March 11, 2020  

    This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.

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  • Evolving Your Email Strategy

    Blogs   March 10, 2020  

    The 2020 ANA Email Evolution Conference will be a must-attend event for marketers seeking to optimize their email strategies. Nancy Harris and Alyssa Nahatis, program co-chairs of the conference, share what they’re looking forward to most about this year’s conference.

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  • Jon Mandel Returns to the ANA Media Conference

    Blogs   March 6, 2020  

    It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.

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  • Talent Disconnects and Talent Solutions

    Blogs   March 5, 2020  

    The ANA Educational Foundation’s Elliot Lum shares a breakdown of the key disconnects in recruiting data and measurement talent, and outlines potential solutions.

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  • Beyond Profit Podcast: A Discussion with StrawberryFrog CEO Scott Goodson

    Blogs   March 3, 2020  

    Beyond Profit host Ken Beaulieu sits down with Scott Goodson, CEO of StrawberryFrog, to discuss the findings in a major Brand Purpose study, what brands can do to elevate their do-good efforts, what commonalities the most purposeful companies share, and more.

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  • Steep Learning Curve for Marketers Considering TikTok

    Blogs   March 3, 2020  

    The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.

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  • We Published a Story Last Month About Reddit, AMA

    Blogs   March 2, 2020  

    Marketers, have no fear. We're here to help guide you through the ins and ours of advertising on Reddit. Plus, a new report on managing a global B2B brand, a Q&A with the CEO of Land O'Lakes, and a look at the six-second ad.

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  • Navigating Marketing’s Turbulent Waters

    Blogs   February 27, 2020  

    The expansion and fragmentation of the advertising sector, fueled by rapid advances in technology, has complicated things for many of the industry’s stakeholders.

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  • Why Focus on Micro-Influencers for Better Marketing in 2020

    Blogs   February 25, 2020  

    In today’s influencer-heavy marketing landscape, authenticity and relatability are more important than popularity. If you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020.

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  • Champions of Growth Podcast - Influencers and the Power of Storytelling with Ursula Ringham

    Blogs   February 24, 2020  

    Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.

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