Blogs

  • Beyond Profit Podcast: A Discussion with Standard Textile’s Judy Sroufe

    Blogs   August 3, 2020  

    Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss the how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.

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  • Keen Interest in the ANA’s List of Certified Diverse Suppliers

    Blogs   July 28, 2020  

    Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

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  • Marketing Changes Wrought by Pandemic Feel Permanent Already

    Blogs   July 23, 2020  

    The coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

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  • Inside the RAB’s Audio Pulse Poll

    Blogs   July 21, 2020  

    For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.

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  • The Gathering Storm

    Blogs   July 20, 2020  

    Advertisers now face the most serious threats from state and local ad taxes in more than a decade.

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  • 4 Steps to Boost Marketing Efficiency Now

    Blogs   July 16, 2020  

    Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.

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  • Growth and Opportunities in Content Marketing

    Blogs   July 15, 2020  

    This week, the ANA released the new white paper, "Growth and Opportunities in Content Marketing,” based on a 2019 survey. The ANA partnered with the Content Council to conduct the study which revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase.

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  • Flexibility Is the New Media Optimizer

    Blogs   July 14, 2020  

    These are tough times for marketers — consumer behavior is unpredictable due to the COVID-19 pandemic, businesses large and small are in varying phases of reopening, and media consumption is experiencing drastic shifts. Throughout all the turmoil, one medium is healthier than ever, and even growing its audience: local broadcast TV.

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  • Reminder: The Talent Gap Still Exists

    Blogs   July 7, 2020  

    The pandemic has changed everything — except the need to bridge the talent gap. In sickness and health, in good economies and bad, the need for talent will always be with us.

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  • Adapting to the COVID Landscape with LEGO

    Blogs   June 30, 2020  

    James Gregson, director and head of social studio for the Americas at LEGO, speaks with the ANA about the COVID-19 pandemic and LEGO’s response ahead of the 2020 ANA Digital and Social Media Conference, which will be held virtually.

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  • Constitutional Concerns Remain as CCPA Enforcement is Set to Begin

    Blogs   June 26, 2020  

    When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.

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  • Confessions of a B2B Marketer

    Blogs   June 25, 2020  

    More than ever, digital experiences are essential to get daily tasks done. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process?

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  • It's Time to Align the TV Upfront Marketplace with the Calendar

    Blogs   June 23, 2020  

    It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.

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  • ANA Files Endorsement and Testimonial Comments with the FTC

    Blogs   June 22, 2020  

    ANA has filed comments on the FTC's review of its endorsement and testimonial guides.

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  • Adobe Digital Economy Index

    Blogs   June 22, 2020  

    The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This SlideShare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.

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  • Beyond Profit Podcast: A Discussion with BeenThereDoneThat’s Nikki Crumpton

    Blogs   June 22, 2020  

    Beyond Profit host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.

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  • A Growing Onus on Marketers to Sharpen Internal Communications

    Blogs   June 18, 2020  

    Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

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  • Champions of Growth Podcast - Talent and the Marketing Organization

    Blogs   June 18, 2020  

    Paul Robinson, the ANA's Director of Commerce & Content Marketing, sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft, to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists, and creating bench strength within the marketing organization.

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  • Post-Pandemic: How Digital Marketers Can Do More with Less

    Blogs   June 18, 2020  

    COVID-19 has caused distress and confusion, leading many to believe we are entering another economic recession. When businesses look to reprioritize their spend for the rest of the year ahead, ad and marketing spend is the first on the chopping block.

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  • How Burger King and Facebook are Supporting Workers

    Blogs   June 17, 2020  

    At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.

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