Blogs

  • AI Can't Stand Alone for Brand Suitability: People Play a Vital Role

    Blogs   October 20, 2020  

    Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?

    view
  • Beyond Profit Podcast: A Discussion with Steve Gross of Life Is Good Playmakers

    Blogs   October 19, 2020  

    Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.

    view
  • 5 Keys to Unlock a Successful Relationship Management Program

    Blogs   October 15, 2020  

    Last week, the ANA released the report “The Business Case for Relationship Management” which covers the findings from quantitative and qualitative research conducted by the ANA and the 4A’s. This report looks at the current state of affairs related to relationship management program adoption levels, overall satisfaction, and benefits derived from their use.

    view
  • A Catalyst for Change in B2B: Google and Ipsos COVID Survey

    Blogs   October 15, 2020  

    Customers in the age of COVID-19 have adapted to new ways of doing things, and some may reluctant to go back to the old ways. Google research with IPSOS on B2B buyer and marketer behavior since COVID shows that these adaptations extend beyond consumer behavior — we've changed how we do business.

    view
  • ANA Newsstand: September Highlights

    Blogs   October 14, 2020  

    Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up the latest can’t-miss content from the ANA’s four online publications. Here’s the Newsstand review for the month of September.

    view
  • Amid the Uncertainty, There’s Room for Levity in Ads

    Blogs   October 13, 2020  

    When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

    view
  • Learnings from the ANA Advertising Financial Management Conference

    Blogs   October 12, 2020  

    Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.

    view
  • The Gaping Hole in Compliance

    Blogs   October 8, 2020  

    By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain isn’t fully also compliant.

    view
  • Global CMO Growth Council Summit 2020: Action Not Ads to Launch Meaningful, Sustainable Change

    Blogs   October 7, 2020  

    Two years ago, Marc Pritchard warned, “change won’t come if leaders can’t come to grips [with it] and aren’t willing to go ahead and weather the storm.” On October 19, 2020, chief marketers worldwide are coming together as a global force for change at the Global CMO Growth Council Summit 2020.

    view
  • Treats, Turkey Legs, and Gift Giving in a New Normal

    Blogs   October 6, 2020  

    The COVID-19 pandemic has had a profound effect on nearly every aspect of daily life. As the holiday season draws closer, the ANA’s Duke Fanelli wonders, how will our celebrations and gatherings change?

    view
  • The Intersection of Direct Mail and Digital

    Blogs   September 30, 2020  

    The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

    view
  • Drip Email Marketing: A Vital Tool for Nurturing Leads Progressively

    Blogs   September 29, 2020  

    Email marketing is the lifeline for most brands and marketers. The success of email though is increasingly tied to drip emails, as they effectively educate leads and help them make the right choice when they are ready to purchase.

    view
  • Can Digital Media Continue to Thrive?

    Blogs   September 24, 2020  

    The internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.

    view
  • Insights from the ANA Media and Measurement Conference

    Blogs   September 24, 2020  

    The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

    view
  • The Cost of Feedback is Nominal, the Value Significant

    Blogs   September 23, 2020  

    Everyone agrees that giving and receiving feedback are vital to a successful creative process. But if that’s the case, why are advertisers and their agencies falling short when it comes to feedback? AARM’s Cliff Campeau explains.

    view
  • Beyond Profit Podcast: A Discussion with Curaleaf CMO Jason White

    Blogs   September 21, 2020  

    Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.

    view
  • The Latest From ANA Newsstand

    Blogs   September 17, 2020  

    Important conversations are being had all over the country, and the marketing industry can’t get left behind. Here are Newsstand’s August highlights, including a guide for effecting real change in your organization, a look at how the pandemic is changing media spending, and the latest on brand safety.

    view
  • How Diversity and Inclusion Campaigns Drive Brand Outcomes

    Blogs   September 15, 2020  

    In today’s business environment and economic climate, it is important for marketers to develop strategies and create advertising campaigns that drive greater business outcomes. Brands specifically embracing diversity and inclusion are seeing increased business results across each stage of the purchase funnel, and VAB has developed the case studies to prove it.

    view
  • A Spotlight on Purpose: Ten Questions for Mars, Inc. Executive Andy Pharoah

    Blogs   September 14, 2020  

    Purpose isn’t just a strategic concept at Mars, Inc. — it’s a guiding principle that drives how the company does business. RepTrak EVP Stephen Hahn-Griffiths spoke with Andy Pharoah, VP of corporate affairs and sustainability at Mars Inc., who provided perspective on 10 key areas of purpose.

    view
  • How ANA Newsstand Controls Its Chaos

    Blogs   September 10, 2020  

    A rigorous process is necessary to build credibility and ensure the quality and accuracy of the content that runs in ANA Newsstand. Editor-in-chief Andrew Eitelbach shares how the Newsstand team leverages Trello to transform chaos into that rigorous process.

    view

1234567 >>  Last (52)