Blogs
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Is the Corporate Website Still Relevant?
Blogs May 23, 2019We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.
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Balancing Short- and Long-Term Goals
Blogs May 23, 2019Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.
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Does Anyone Care About Media?
Blogs May 22, 2019McKinsey estimated that companies across the globe could spend in excess of $2.0 trillion on media in 2019. So why haven’t advertisers stepped up their investment in building media competency?
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Happy Birthday GDPR
Blogs May 21, 2019This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.
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The War on Ad Fraud Is Winnable
Blogs May 21, 2019For the fourth time, ANA and White Ops have partnered on a study to measure bot fraud in the digital advertising ecosystem. ANA group EVP Bill Duggan provides key highlights.
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How Citi Uses Experiential and Purpose-Driven Marketing to Drive Growth
Blogs May 20, 2019Experiential and purpose-driven marketing have emerged as key ingredients in the marketing mix. Jennifer Breithaupt, Citi’s global consumer chief marketing officer, discusses their power to drive growth.
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You Need Human Data to Truly Measure Customer Engagement
Blogs May 17, 2019If your key metrics focus on measuring how many and how much, it’s time to expand your metrics to include human data. Ernan Roman of ERDM explains.
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Artificial Intelligence in Health Care, and How to Market It
Blogs May 15, 2019Experts say artificial intelligence will dramatically impact how we deliver health care in the future. Here’s how health care marketers can promote AI effectively.
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Why Salary Transparency Is Important — Especially for Women and Diversity
Blogs May 10, 2019Salary transparency is on everyone’s radar. Here’s why it could help boost diversity, promote fairness, and level the playing field.
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ANA Strongly Opposes New HHS Ad Disclosure Rule
Blogs May 9, 2019Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.
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The Future of 5G with Mo Katibeh of AT&T
Blogs May 9, 2019Mo Katibeh, CMO of AT&T Business, is excited for 5G. Get a preview of his session at the 2019 ANA Masters of B2B Conference in this exclusive Q&A.
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Members of the House Energy and Commerce Committee Advocate for Meaningful Federal Privacy Protections
Blogs May 8, 2019The Association of National Advertisers (ANA) has been a strong advocate calling for Congress to pass broad national data privacy legislation. All Americans, regardless of where they live, deserve the same high level of data privacy protections.
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Competing on Character: Old-Fashioned Ideas for Modern Agencies
Blogs May 8, 2019Competitive differentiation is hard to come by, but more technology is not the answer. Adam Cahill of Anagram explains how character can help agencies stand out.
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15 Takeaways from #ANAAFM
Blogs May 6, 2019Bill Duggan highlights 15 key takeaways from this year’s ANA Advertising Financial Management Conference.
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Accenture Acquisition of Droga5 May Be Inflection Point for Madison Avenue
Blogs May 3, 2019Accenture’s recent acquisition of Droga5 could be a game-changer for the advertising-agency business writ large. The ANA’s Matthew Schwartz explains.
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Beyond Profit Podcast: A Discussion with Purpose Pioneer Carol Cone
Blogs May 3, 2019In the latest episode of the ANA Brand Purpose podcast, Carol Cone joins the show to discuss how she built a business around purpose, brands making a big impact on society, the rise of “purpose-washing,” and whether purposes does indeed drive business growth.
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Even Great Content Is Not Always Content Marketing
Blogs May 1, 2019Many marketers include content in their strategies, but the discipline of content marketing is a different animal altogether. The ANA’s Paul Robinson explains.
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Talking Technology with Christopher Thomas-Moore
Blogs April 30, 2019Ahead of his presentation at the 2019 ANA Digital and Social Media Conference, Presented by Meredith, Christopher Thomas-Moore of Domino’s sat down with the ANA to discuss the brand’s journey through the world of marketing technology.
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Why We Bought Droga5: Q&A with Accenture's Whipple
Blogs April 26, 2019Accenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.
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Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns
Blogs April 25, 2019The growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.
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